Virat Kohli & Anushka Sharma talk of ‘strong relationships’ for Shyam Steel

The TVC has been created by Rediffusion Brand Solutions

e4m by exchange4media Staff
Published: Jul 2, 2022 8:08 AM  | 2 min read
Shyam Steel

Shyam Steel, producers and manufacturers of primary TMT Bars, has launched its new TVC featuring Virat Kohli and Anushka Sharma. The new TVC is the extension of Shyam Steel’s "Hamesha Ke Liye Strong" campaign.

The campaign aims to send across the brand message that strong bond of relationship is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars. The TVC has been created by Rediffusion Brand Solutions.

Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said, "Sometimes small gestures can make a big difference in our relationships. The relationship we share with family at home forms the crux of the strong foundation. The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The star power of Virat Kohli and Anushka Sharma will help the brand to establish a deeper connect with our target audience, especially in the regional markets.”

“The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Just like the perfect balance of flexibility and strength present in Shyam Steel TMT rebars keep the structure strong for years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile," said Sreeparna Gupta of Rediffusion Brand Solutions Pvt. Ltd.

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