Red Chief?blur=25

Rahul Sharma, General Manager (Marketing), Red Chief, shared that after their association with the actor, the brand salience is on the rise among youth

exchange4media Staff May 3, 2021 5:22 PM


#ComfortDikhtaHai marketing campaign has been developed and conceptualized by Kolkata based ad agency Shreyansh Innovations

exchange4media Staff Nov 21, 2020 10:05 AM

Shoes on Loose Gift to Ladakh?blur=25

The brand commenced its #SaveLadakh campaign in Jan 2019 when they made their mission for a cleaner and sustainable Ladakh by educating travellers about plastic wastage and water scarcity

exchange4media Staff Jan 12, 2020 6:00 PM

Mochi Autumn Winter campaign?blur=25

The campaign has been rolled out across social media, OOH, theatres, print and in-stores

exchange4media Staff Dec 1, 2019 10:00 AM


The campaign was executed by PrimeOutdoors and is running in over 20 cities across the country

exchange4media Staff Nov 2, 2019 4:00 PM


The #YellowFellow contest raises awareness about every child’s right to a happy childhood

exchange4media Staff Oct 31, 2019 4:54 PM

Metro Shoes?blur=25

Targeted towards the contemporary young millennial, the campaign highlights an eclectic fashion with mix and match as the theme. It advocates the idea of wear what you like and how you like it.

exchange4media Staff Oct 26, 2019 2:20 PM


The account was won in a multi-agency pitch and the account will be handled by the agency’s Delhi office, Madison Media Plus

exchange4media Staff Oct 4, 2019 11:09 AM


Vira says the brand is going strong and has seen a great double digit growth year on year

Shweta Raaj Singh Jun 17, 2019 8:19 AM

Father's Day?blur=25

Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day

Shweta Raaj Singh Jun 15, 2019 8:48 AM

Siddharth Malhotra Katrina Kaif for Metro?blur=25

The Metro Shoes collection campaign will soon release across major cities via print, OOH and digital media

exchange4media Staff May 29, 2019 4:00 PM

Puma Golden Collectors Edition?blur=25

The first pair from the 150 will be auctioned at the inaugural edition of the Indian Cricket Heroes event in London, this May

exchange4media Staff May 22, 2019 3:11 PM


A national TVC campaign starring Manish Paul will be kicked off in the second week of February

exchange4media Staff Feb 11, 2019 5:25 PM


‘Prefect Sitare’ campaign aims at awarding kids for their outstanding performances in various fields

exchange4media Staff Jan 21, 2019 6:42 PM


Executive Director - Retail, Liberty shoes, believes celebrity endorsements are helpful but not so much in the scheme of their current strategy

Dolly Mahayan Sep 24, 2018 8:59 AM


Rahul Vira speaks about challenges that come with manufacturing & consumer behavioral trends that Skechers is tapping onto

Misbaah Mansuri Sep 6, 2018 8:58 AM


The partnership is in line with Campus’ recently evolving avatar in the marketplace as a youthful, performance-oriented brand

exchange4media Staff Aug 31, 2018 5:15 PM


The new Power campaign aims to inspire Indians to move towards a more active lifestyle

exchange4media Staff Mar 26, 2018 7:54 PM


Leveraging celebrity icons that match the ethos these brands, these 5 interesting ads took the Internet by storm

Misbaah Mansuri Nov 13, 2017 8:46 AM


The films have a fun and playful tone. They portray the joy and playful experience of selecting a pair of shoes

exchange4media Staff Oct 28, 2017 8:31 AM