shoes

As consumers discover products elsewhere, brands redefine the purpose of owned websites

Brands Shift Focus of Websites from Sales to Consumer Engagement?blur=25

Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data

Sunidhi Vijay Jul 6, 2026 9:07 AM

Priyanka Vishnoi joins Liberty Shoes as Head of Marketing

Priyanka Vishnoi named Head of Marketing at Liberty Shoes?blur=25

Prior to this, Priyanka Vishnoi was with VLCC as Senior Brand Lead

e4m Desk Jan 8, 2026 4:49 PM

Campus Activewear unveils second edition of ‘You Go, Girl!’ campaign featuring Kriti Sanon

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‘Campus has stood for individuality and authenticity, and that shared belief makes this partnership so special,’ says Kriti Sanon

e4m Staff Oct 11, 2025 9:32 AM

How menswear brands are tapping tier 2 & 3 cities with localised marketing beyond metros

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A new wave of style-conscious youth in tier cities is driving demand for trendy menswear, pushing brands to expand, go omnichannel and create culturally relevant collections

Sunidhi Vijay Jul 1, 2025 9:28 AM

Campus Shoes unveils mixed reality print ad

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The ad, launched across eight major cities, invited readers to scan a QR code to unlock an immersive experience

e4m Staff Dec 16, 2024 3:15 PM

Sonam Bajwa tells women to step up their personal styles in Campus ad for sneaker line

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The "You Go Girl" campaign aims to redefine narratives and encourage women to be their original selves

e4m Staff Jul 29, 2024 2:46 PM

IOA announces Liberty Shoes as Formal Shoe Partner for Asian Games

IOA?blur=25

Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies

exchange4media Staff Sep 7, 2023 3:28 PM

Children's Day: Iconic ads headlined by kids

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On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood

Sandhya Raghavan Nov 14, 2022 7:41 AM

Akshit Dhingra joins Campus Shoes as GM, Marketing

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Prior to this, he was the Deputy General Manager at Creambell

exchange4media Staff Oct 28, 2022 5:21 PM

Shahid Kapoor roped in as FURO Sports Shoes' brand ambassador

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As a part of the association, the actor will be featured in the brand's upcoming campaigns

exchange4media Staff Jun 2, 2022 2:48 PM

Mochi Shoes unveils #MakersofAwesome campaign for its autumn/winter collection

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The campaign celebrates the trendsetters and game-changers of today

exchange4media Staff Nov 14, 2021 12:00 PM

id8 media solutions wins PR mandate for Monrow Shoes

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The mandate involves building and implementing integrated communication strategies that include media and influence engagements to help the brand reach a larger consumer base

exchange4media Staff Jun 16, 2021 4:35 PM

Red Chief Shoes launches new campaign featuring Vicky Kaushal

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Rahul Sharma, General Manager (Marketing), Red Chief, shared that after their association with the actor, the brand salience is on the rise among youth

exchange4media Staff May 3, 2021 5:22 PM

Aqualite makes 'comfort' the focus in new campaign

Aqualite?blur=25

#ComfortDikhtaHai marketing campaign has been developed and conceptualized by Kolkata based ad agency Shreyansh Innovations

exchange4media Staff Nov 21, 2020 10:05 AM

Shoes On Loose rolls out cleanup drive under its #Saveladakh campaign

Shoes on Loose Gift to Ladakh?blur=25

The brand commenced its #SaveLadakh campaign in Jan 2019 when they made their mission for a cleaner and sustainable Ladakh by educating travellers about plastic wastage and water scarcity

exchange4media Staff Jan 12, 2020 6:00 PM