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AI will become one of the biggest enablers for leaders in the coming decade

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Shalini Rao, Chief Marketing Officer of BIAL, discusses how value will depend on intelligent AI use, Gen Z’s impact on workplaces, the need for leaders to stay agile, adapt to change and more

Shalini Rao Mar 17, 2026 9:34 AM

BIAL names dentsumcgarrybowen as lead communication partner for next 3 years

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The agency won the account following a multi-agency pitch and will service the brand from its Bengaluru office

exchange4media Staff Feb 15, 2021 11:25 AM

‘Developing a strong content strategy will help keep audiences engaged’

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Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more

Ritika Raj Jan 21, 2021 8:30 AM

‘Brands are now leveraging data & insights to plan content’

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Panelists Kunal Kishore, Shalini Rao, Yadvinder Singh Guleria, Tanveer S.Uberoi and session chair Vani Gupta Dandia spoke on content & brand innovation on Day 1 of India Brand Conclave

exchange4media Staff Dec 3, 2020 1:38 PM

e4m webinar today: Sir Martin Sorrell to discuss COVID impact on the marketing landscape

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Sir Martin Sorrell, Executive Chairman, S4 Capital & Founder, WPP, will join Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, in the e4m webinar powered by Adobe & IBM

exchange4media Staff Jul 6, 2020 8:53 AM