Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management

exchange4media Staff Feb 24, 2020 3:01 PM

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM

The account will be serviced by the agency’s Delhi office

exchange4media Staff Dec 11, 2019 10:53 AM

The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads

Tasmayee Laha Roy Dec 4, 2019 9:24 AM

With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces

exchange4media Staff Nov 25, 2019 12:44 PM

The panel moderated by Tata AIG General Insurance’s Jayraj Jadhav included several heads of the marketing industry

exchange4media Staff Jun 28, 2019 6:38 PM

Sanjay Mehta, Joint CEO, Mirum, says that creating a long format film and simply putting it on a digital channel is not digital marketing, it is far more complex than that

exchange4media Staff May 7, 2018 8:56 AM

The Jt. CEO of Mirum devours fluffy idlis, sleeps away the stress, watches movies and cools down over coffee on weekends

Misbaah Mansuri Sep 2, 2017 8:12 AM

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for content to play in marketing strategy?

Abhinn Shreshtha Sep 1, 2017 7:38 AM