sanjay-mehta
The inaugural edition of the Influencer Marketing Conference witnessed an insightful discussion on building brands through influence
exchange4media Staff Sep 18, 2021 9:05 AM
Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
Mansi Sharma Jul 2, 2021 8:22 AM
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns
exchange4media Staff Jan 7, 2021 11:50 AM
Guest Column: Sanjay Mehta, Joint CEO of Mirum India, says, it’s important for businesses to create a lasting impression with their digital or remote touchpoints
Sanjay Mehta Dec 24, 2020 1:07 PM
The proposed services will bring together the sports industry expertise, network and on-ground presence of IOT and the creative, digital and marketing automation expertise of Mirum
exchange4media Staff Sep 10, 2020 12:04 PM
The account will be serviced from the agency’s Delhi office
exchange4media Staff Jul 17, 2020 10:56 AM
The account will be serviced from Mirum India’s Delhi office
exchange4media Staff May 14, 2020 12:02 PM
Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected
Neeta Nair May 13, 2020 8:10 AM
In this edition of 'Beating All Odds', Hareesh Tibrewala and Sanjay Mehta, Joint CEOs - Mirum India, speaks to exchange4media Editor Naziya Alvi Rahman
Naziya Alvi Rahman May 6, 2020 8:36 AM
Prior to this, Thingalaya was Digital lead for SVOD and Music verticals of ZEE5
exchange4media Staff Mar 25, 2020 3:58 PM
Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management
exchange4media Staff Feb 24, 2020 3:01 PM
After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators
Shikha Paliwal Jan 10, 2020 9:12 AM
The account will be serviced by the agency’s Delhi office
exchange4media Staff Dec 11, 2019 10:53 AM
The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads
Tasmayee Laha Roy Dec 4, 2019 9:24 AM
With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces
exchange4media Staff Nov 25, 2019 12:44 PM
The panel moderated by Tata AIG General Insurance’s Jayraj Jadhav included several heads of the marketing industry
exchange4media Staff Jun 28, 2019 6:38 PM
Sanjay Mehta, Joint CEO, Mirum, says that creating a long format film and simply putting it on a digital channel is not digital marketing, it is far more complex than that
exchange4media Staff May 7, 2018 8:56 AM
Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for content to play in marketing strategy?
Abhinn Shreshtha Sep 1, 2017 7:38 AM
