JioSaavn Vice President of Consumer Revenue Mihir Shah spoke about the platform's monetisation strategy and how it is building both the advertising as well as the subscription revenue streams

Javed Farooqui Jun 9, 2021 8:44 AM

Users will now be able to access Music TV Channels and Music Video Playlists on a new tab on the homepage

exchange4media Staff Jun 7, 2021 7:38 PM

The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September

Tasmayee Laha Roy Dec 17, 2020 8:19 AM

The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season

exchange4media Staff Oct 15, 2020 9:25 AM

The partnership and activation were kicked off mid-September and includes KitKat advertising on JioSaavn

exchange4media Staff Oct 7, 2020 2:12 PM

Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio

exchange4media Staff Sep 26, 2020 8:16 AM

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

exchange4media Staff Sep 25, 2020 7:53 AM

JioSaavn mobile apps to include artist and user video vontent via Triller

exchange4media Staff Aug 25, 2020 5:55 PM

The initiative will also feature a mini-documentary series on YouTube featuring artists who have made their mark in Indian regional language music

exchange4media Staff Aug 5, 2020 1:44 PM

The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period

exchange4media Staff Jul 27, 2020 11:26 AM

Industry experts share how brands need to keep the customer at the centre 24X7

exchange4media Staff Jun 20, 2020 9:23 AM

In today's virtual session, industry leaders will spell out strategies to improve customer engagement

exchange4media Staff Jun 19, 2020 11:35 AM

Partnership enables JioSaavn to access global podcast content

exchange4media Staff Jun 11, 2020 6:56 PM

The audio ad credits are being offered to new advertisers in June as part of a 7-day campaign

exchange4media Staff Jun 10, 2020 9:14 AM

The specially curated playlists garnered over 5.5 million streams in the first 15 days

exchange4media Staff Jun 5, 2020 1:23 PM

The partnership expands JioSaavn’s content offering, providing access to Acast’s infrastructure and the latest advances in podcast technology

exchange4media Staff May 7, 2020 2:26 PM

Based out of Gurgaon, Sharma will lead the company’s global digital ad monetization efforts across platforms

exchange4media Staff May 4, 2020 10:56 AM

Approved podcasters can now directly list audio shows to the JioSaavn platform, gaining access to more than 100 million engaged users

exchange4media Staff Apr 20, 2020 6:19 PM

#YeTohCertainHai campaign has gone live pan India across hoardings, OOH, Digital and Radio

exchange4media Staff Jan 25, 2020 11:42 AM

Maximus is full-screen display ad takeover that renders at the launch of the JioSaavn app, and Showcase is an interactive display product that offers a customisable ad placement at the top of homepage

exchange4media Staff Aug 20, 2019 1:48 PM