e4m MarTech Fridays: Experts to talk about communicating with today’s 'always-on' consumer

In today's virtual session, industry leaders will spell out strategies to improve customer engagement

e4m by exchange4media Staff
Updated: Jun 19, 2020 11:35 AM

The e4m MarTech League series is a virtual forum that connects forward-thinking marketers with technology, tools, and techniques – all key factors to stay ahead in the ever-changing world of digital marketing. The topic for today is ‘Communicating with Today’s Always On Consumer & Technologies for Enhanced Customer Engagement.’

The panellists for today’s virtual session are Roshni Das, Marketing Director, Intel India; Virginia Sharma, Vice President, Brand Solutions, JioSaavn; Nikhil Rastogi, Marketing Director, Dyson; Sonia Notani, CMO, IndiaFirst Life Insurance; and Ahmed Aftab Naqvi, CEO, Co-Founder, Gozoop Online Pvt Ltd. 

The key points of discussion will be on the technologies that will help advertisers leverage and measure impact (ROI) of their ad spends across platforms. In the data-enabled world of personalized marketing, we try and understand how daily patterns have the potential to underpin highly-targeted marketing approaches. We will also dive into how marketers can creatively and intelligently re-imagine MarTech around customer moments for re-engagement. 

To be a part of this insightful discussion, register on ZOOM. The virtual panel discussion will also be simulcasted on our Facebook, Twitter, and LinkedIn pages.

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