JioSaavn & Amazon Prime Video launch audio campaign for ‘Four More Shots Please!’ Season 2

The specially curated playlists garnered over 5.5 million streams in the first 15 days

e4m by exchange4media Staff
Updated: Jun 5, 2020 3:30 PM
Jio

JioSaavn and Amazon Prime Video have teamed up again to launch an innovative audio strategy to promote the second season of the show 'Four More Shots Please!'

The specially curated playlists garnered over 5.5 million streams in the first 15 days, with a total of 15 MM+ users reached through various innovative ad experiences throughout the duration of the multi-format campaign on JioSaavn.

JioSaavn recently tied up with Amazon Prime Video (APV) to execute an advertisement campaign for the Amazon Original Series.

Against the backdrop of the pandemic-battered world in which people are living under quarantine away from their friends, the campaign was built around the show’s message about the importance of friendship and its recuperative nature. While everybody misses their friend, it is also true that absence makes the bond of friendship stronger. And all it takes is one moment of contact and remembrance to dispel the lockdown blues. In sync with the idea, JioSaavn enabled APV to achieve its objective by creating an innovative audio strategy that would reinforce the idea of friendship.

This channel on JioSaavn housed curated playlists based on each kind of friend that we have – My 3 am Friend, My Workout Buddy, My Love Guru, etc. and garnered 5.5MM+ streams in total. With a clear call-to-action to dedicate the playlists to friends through the JioSaavn app, this strategy struck a chord amongst more than 542,000 listeners who shared the love in the form of dedications on WhatsApp.

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