From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experimentation to scaled production and IP creation

Kanchan Srivastava Aug 21, 2026 8:55 AM

He will lead sponsorship sales across Rusk’s IP slate and help scale Alright TV! as a brand and OTT platform

e4m Staff Jul 23, 2026 12:12 PM

Under the partnership, Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels

e4m Staff Jun 29, 2026 10:32 AM

InfoEdge Ventures, IvyCap Ventures and Audacity VC also participate in the funding round

e4m Staff Jun 22, 2026 10:05 AM

Shah joins Rusk Media from ValueEdge Consultancy

e4m Staff Jun 11, 2026 8:23 AM

Prior to joining Rusk Media, Kukreja worked at Mygate

e4m Staff May 16, 2026 2:09 PM

Head of Rusk Ads at Rusk Media, Rahul Arora, on cohort thinking, creator authenticity, and why relevant reach will always beat raw numbers

Aryendra Khan Mar 26, 2026 1:47 PM

Rusk Media will leverage Thebes Ads’ advanced monetization tools and distribution network in the APAC region

e4m Staff Nov 26, 2024 1:55 PM

Prior to this, Nikhil was with FCB/SIX as Client Services Consultant

e4m Desk Oct 15, 2024 11:32 AM

Recently, NODWIN Gaming acquired the gaming and adjacent IP businesses of OML Entertainment, including the IP of the very popular BACARDI NH7 Weekender music festival

exchange4media Staff Dec 13, 2021 3:24 PM

The channel will specifically target viewers based in UP, Bihar and parts of Madhya Pradesh in the age group of 16-35

exchange4media Staff Aug 18, 2020 3:25 PM