Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning

Sunidhi Vijay Jul 1, 2026 9:11 AM

Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying

Anuja Jain Jun 29, 2026 9:03 AM

At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds

e4m Staff Jun 10, 2026 3:08 PM

Dinesh Kumar Srinivasan Srinivasan has previously held leadership roles at Britannia, GSK Consumer Healthcare, Microsoft among others

e4m Staff Apr 9, 2026 10:48 AM

Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit

e4m Staff Mar 6, 2026 12:19 PM

This special edition packaging is part of Coca-Cola’s new approach to resonate even more deeply with consumers, making the brand more personal and local

e4m Staff Jan 30, 2025 6:27 PM

With a country as eclectic as India when it comes to celebrations, here's how brands have been tailoring their ads and campaigns to match the festive fervours of various regions

Nilanjana Basu Oct 25, 2023 9:15 AM

With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts

Shantanu David Aug 17, 2023 8:41 AM