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The Proud Notes film honours LGBTQ+ activists and highlights the ‘All Types of Love’ collection

exchange4media Staff Jun 9, 2020 12:00 AM

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The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors - Katrina Kaif and Malaika Arora - and the brand’s certified trainers

exchange4media Staff Apr 16, 2020 11:47 AM

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Keeping with the customer sentiments, industry players say most brands are focusing on spreading positivity and trying to increase recall value

Anjali Thakur Mar 31, 2020 8:32 AM

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A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice

Noel Dsouza Feb 17, 2020 8:50 AM

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With the campaign, Reebok strives to further strengthen its commitment to the constant pursuit of fitness

exchange4media Staff Nov 20, 2019 3:40 PM

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The move is meant to leverage the brand’s most recognizable and distinguished assets – the Vector logo and ‘drop-R’ wordmark

exchange4media Staff Nov 7, 2019 1:09 PM

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Katrina Kaif and Sunil Gupta, Brand Director of Reebok India, speak to us about the actress’s brand association with Reebok, her check-list when evaluating any brand endorsement and more

Misbaah Mansuri Oct 31, 2019 8:10 AM

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As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience

Tasmayee Laha Roy Jul 29, 2019 8:23 AM

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The brand recently brought in Katrina Kaif as the brand ambassador

exchange4media Staff Jul 16, 2019 3:37 PM

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Katrina Kaif celebrates her birthday today and when it comes to style, grace and performance, she is a brand in herself

Shreshtha Verma Jul 16, 2019 3:37 PM

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Reebok will kick-start its association with Katrina Kaif with several collaborations lined up in months to come

exchange4media Staff Jul 3, 2019 1:31 PM

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Boulden will leave Reebok after just over a year with the company to take up the position of President and General Manager of Coca Cola's Venturing & Emerging Brands (VEB) division

exchange4media Staff Jun 28, 2019 8:47 AM

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The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai

exchange4media Staff Feb 28, 2019 8:58 AM

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The areas of responsibility for the agency teams across the world will include full funnel media planning, integrated media consultancy and buying, consumer insight and measurement

exchange4media Staff Aug 30, 2018 2:37 PM

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At Reebok, Kanika Mittal created the popular #FitToFight and #GirlsFight Campaign with Kangana Ranaut

exchange4media Staff Aug 29, 2018 8:53 AM

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The Pitch Top 50 Brands 2018 brought together brand custodians who share the scope and discuss the challenges in creating brand advocacy.

exchange4media Staff Jul 20, 2018 8:55 AM

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The series of videos show the brand ambassador embracing tough fitness in everyday life

exchange4media Staff Jul 5, 2018 8:51 AM

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Kapoor shows his physical energy in the campaign as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing and also his humane side wherein he is seen as a family man.

exchange4media Staff Jun 6, 2018 12:50 PM

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From petitions urging the government to make self-defense a mandatory part of school and college curricula for female students, to empowering women to live the life they always want to, this year’s IWD campaigns are all for progress, parity and empowerment.

exchange4media Staff Mar 8, 2018 8:57 AM