reebok
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A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice

Noel Dsouza 2 hours ago

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With the campaign, Reebok strives to further strengthen its commitment to the constant pursuit of fitness

exchange4media Staff Nov 20, 2019 3:40 PM

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The move is meant to leverage the brand’s most recognizable and distinguished assets – the Vector logo and ‘drop-R’ wordmark

exchange4media Staff Nov 7, 2019 1:09 PM

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Katrina Kaif and Sunil Gupta, Brand Director of Reebok India, speak to us about the actress’s brand association with Reebok, her check-list when evaluating any brand endorsement and more

Misbaah Mansuri Oct 31, 2019 8:10 AM

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As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience

Tasmayee Laha Roy Jul 29, 2019 8:23 AM

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The brand recently brought in Katrina Kaif as the brand ambassador

exchange4media Staff Jul 16, 2019 3:37 PM

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Katrina Kaif celebrates her birthday today and when it comes to style, grace and performance, she is a brand in herself

Shreshtha Verma Jul 16, 2019 3:37 PM

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Reebok will kick-start its association with Katrina Kaif with several collaborations lined up in months to come

exchange4media Staff Jul 3, 2019 1:31 PM

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Boulden will leave Reebok after just over a year with the company to take up the position of President and General Manager of Coca Cola's Venturing & Emerging Brands (VEB) division

exchange4media Staff Jun 28, 2019 8:47 AM

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The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai

exchange4media Staff Feb 28, 2019 8:58 AM

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The areas of responsibility for the agency teams across the world will include full funnel media planning, integrated media consultancy and buying, consumer insight and measurement

exchange4media Staff Aug 30, 2018 2:37 PM

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At Reebok, Kanika Mittal created the popular #FitToFight and #GirlsFight Campaign with Kangana Ranaut

exchange4media Staff Aug 29, 2018 8:53 AM

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The Pitch Top 50 Brands 2018 brought together brand custodians who share the scope and discuss the challenges in creating brand advocacy.

exchange4media Staff Jul 20, 2018 8:55 AM

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The series of videos show the brand ambassador embracing tough fitness in everyday life

exchange4media Staff Jul 5, 2018 8:51 AM

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Kapoor shows his physical energy in the campaign as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing and also his humane side wherein he is seen as a family man.

exchange4media Staff Jun 6, 2018 12:50 PM

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From petitions urging the government to make self-defense a mandatory part of school and college curricula for female students, to empowering women to live the life they always want to, this year’s IWD campaigns are all for progress, parity and empowerment.

exchange4media Staff Mar 8, 2018 8:57 AM

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Highlighting that most of us perceive bruises and marks on women to be a result of violence, Reebok has made a petition to the Ministry of Women and Child Development to make self-defense a mandatory part of school and college curricula for female students

exchange4media Staff Mar 7, 2018 6:54 PM

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India as a market is becoming increasingly receptive to newer and alternative forms of fitness as well as sports, says, Silvia Tallon, Senior Marketing Director, Reebok India

Dolly Mahayan Feb 22, 2018 8:55 AM

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Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas Jan 2, 2018 8:58 AM