reebok

The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai

exchange4media Staff 28-February-2019

The areas of responsibility for the agency teams across the world will include full funnel media planning, integrated media consultancy and buying, consumer insight and measurement

exchange4media Staff 30-August-2018

At Reebok, Kanika Mittal created the popular #FitToFight and #GirlsFight Campaign with Kangana Ranaut

exchange4media Staff 29-August-2018

The Pitch Top 50 Brands 2018 brought together brand custodians who share the scope and discuss the challenges in creating brand advocacy.

exchange4media Staff 20-July-2018

The series of videos show the brand ambassador embracing tough fitness in everyday life

exchange4media Staff 05-July-2018

Kapoor shows his physical energy in the campaign as he is seen in a rigorous building routine of hammer shots, rope lifting and boxing and also his humane side wherein he is seen as a family man.

exchange4media Staff 06-June-2018

From petitions urging the government to make self-defense a mandatory part of school and college curricula for female students, to empowering women to live the life they always want to, this year’s IWD campaigns are all for progress, parity and empowerment.

exchange4media Staff 08-March-2018

Highlighting that most of us perceive bruises and marks on women to be a result of violence, Reebok has made a petition to the Ministry of Women and Child Development to make self-defense a mandatory part of school and college curricula for female students

exchange4media Staff 07-March-2018

India as a market is becoming increasingly receptive to newer and alternative forms of fitness as well as sports, says, Silvia Tallon, Senior Marketing Director, Reebok India

Dolly Mahayan 22-February-2018

Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas 02-January-2018

The success of the first edition of FitToFight campaign made Reebok India believe that they could expand and reach out to an even larger consumer base this year

Dolly Mahayan 15-November-2017

With this campaign, Reebok takes the stand that the world is wrong in their belief that girls don't fight

exchange4media Staff 23-September-2017

On the back of new wins like Jet Airways, Reebok, National Geographic and more, Cheil is aiming to be among the top three agencies in the country

Ruhail Amin 30-August-2017

The sportswear brand took to Twitter on International Women’s Day to salute brands that take a stand for women’s betterment

exchange4media Staff 11-March-2017

A recent global campaign from Adidas features women athletes, a woman fitness trainer, and super-model Karlie Kloss

Venkata Susmita Biswas 24-February-2017

On Women’s Day, we saw many age old brands like Reebok, Horlicks, Amul, Kohinoor and Titan Raga rolling out campaigns to celebrate the spirit of womanhood. All throughout the day on Twitter, numerous hashtags were trending and a lot of conversation happened around it.

exchange4media Staff 09-March-2016

Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base

Ankur Singh 21-November-2014

Mittal, Head, Marketing and Brand Communications, Reebok India stresses on the non-negotiability of making a TV campaign that is based on a relevant insight and is powered by a creative script

exchange4media Staff 20-November-2014

Reebok's Digital Marketing and Brand Communications Head talks about why it is important for companies to impact sales and lead generation through social media

Ankur Singh 10-September-2014

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle and specific?

Ankur Singh 29-August-2014

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