Reebok India comes up with home workout series along with 22 Feet Tribal Worldwide

The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors - Katrina Kaif and Malaika Arora - and the brand’s certified trainers

e4m by exchange4media Staff
Updated: Apr 16, 2020 2:09 PM
Reebok

Reebok India in collaboration with 22feet Tribal Worldwide has launched a series of home workouts.

The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors - Katrina Kaif and Malaika Arora - and Reebok India’s certified trainers. These workout videos are a mix of core strengthening, HIIT, pilates, yoga and stretching.

Whether it’s Katrina performing a full-body workout routine, Malaika doing a power yoga sequence or Shivoham exercising with household items, these versatile workouts are meant for anyone who is #committedtofitness.

Talking about the thought behind the campaign, Debashish Ghosh, National Creative Director, 22feet Tribal WW said, “It started with a need to do something authentic but also meaningful. In a world that needs a lot of hope and inspiration right now, we wanted to nudge the conversation further. Go from advice to action. As a brand that shapes the culture of fitness, it seemed natural to evolve the day-to-day discussions from ‘stay at home’ to ‘stay fit’ with #WorkOUTfromHome. After all, there is enough scientific evidence that staying fit powers immunity and can help resist or break the chain of transmission." 

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