The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times

Nilanjana Basu Nov 8, 2022 9:00 AM

Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts

Kanchan Srivastava Oct 31, 2022 9:15 AM

ICRA noted that there has been a month-on-month recovery in newspaper circulation and this will eventually recover to pre-Covid levels by Q4 FY2021

e4m Desk Dec 16, 2020 1:24 PM

Guest Column: Adam Singolda, Founder and CEO, Taboola, shares more on the categories that will be ripe for startup innovation now

Adam Singolda Sep 2, 2020 9:14 AM

In the e4m-BBC Global News webinar, Rahul Sood, MD, India, BBC Global News and Sally Wu, Research Director, Audience & Business Insights (Asia Pacific), explored the topic ‘Recovery in a Recession’

e4m Desk Jul 15, 2020 8:28 AM

In the webinar, BBC's Rahul Sood & Sally Wu will delve into the network's multi-award-winning research that shows how news can help brands stay-top-of- mind among consumers during a pandemic

e4m Desk Jul 14, 2020 8:27 AM

The webinar will deal with the impact of news on brands during an economic downturn

e4m Desk Jul 11, 2020 4:23 PM

The stock component starts at 10% of an employee’s salary, with the percentage increasing at the leadership levels

e4m Desk Apr 15, 2020 2:29 PM

Dong, the President of Ad-Vice Software & Consulting Inc and a member of CPA, will share his insights on the topic ‘Recession & Disaster Proofing Your Agency'

e4m Desk Apr 7, 2020 8:52 AM

At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown

e4m Desk Feb 14, 2020 1:21 PM

Guest Column: Alok Sinha, Chief Strategy Officer, Initiative India, pens down his perspective on the year gone by and the year ahead

Alok Sinha Dec 20, 2019 8:53 AM

Industry experts say co-branding can be a strategic marketing tool and the success of one brand can bring success to its partner too

Shreshtha Verma Sep 6, 2019 8:45 AM

Apart from journalists being laid off in large numbers, several media houses have shut operations in smaller bureaus; increments too have been nil or minimal, say insiders

Tasmayee Laha Roy Aug 29, 2019 8:42 AM

As another recession looms large over the West, slowing down growth and bringing runaway inflation in the Indian economy, are marketers doing a rethink on advertising spends? exchange4media analyses the outlook for the media industry.

Dipali Banka Oct 5, 2011 8:50 AM