recession
Vivek Sundar?blur=25

At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown

exchange4media Staff Feb 14, 2020 1:21 PM

Alok Sinha?blur=25

Guest Column: Alok Sinha, Chief Strategy Officer, Initiative India, pens down his perspective on the year gone by and the year ahead

Alok Sinha Dec 20, 2019 8:53 AM

brands?blur=25

Industry experts say co-branding can be a strategic marketing tool and the success of one brand can bring success to its partner too

Shreshtha Verma Sep 6, 2019 8:45 AM

Recession?blur=25

Apart from journalists being laid off in large numbers, several media houses have shut operations in smaller bureaus; increments too have been nil or minimal, say insiders

Tasmayee Laha Roy Aug 29, 2019 8:42 AM

Impact Exclusive: Is threat of slowdown affecting media & marketers??blur=25

As another recession looms large over the West, slowing down growth and bringing runaway inflation in the Indian economy, are marketers doing a rethink on advertising spends? exchange4media analyses the outlook for the media industry.

Dipali Banka Oct 5, 2011 8:50 AM