Tune into BBC Global News webinar - Recovery in a Recession - on July 14
The webinar will deal with the impact of news on brands during an economic downturn
Recovery in a Recession – The impact of news on brands during an economic downturn.
In this session, BBC Global News will be revealing the India-focused research results that are never before seen. Utilizing neuroscience technology and implicit association test, the research looks at the role of news in helping brands remain top of mind among consumers during a pandemic.
You will be the first to hear about:
The importance of building trust with consumers during the unprecedented crisis, consumer engagement vs brand affinity under the impact of COVID-19, the importance of brand building, and fostering advocacy in a downturn.
Who should attend:
Brand Directors and Managers
Media Planners and Buyers
Content Writers and Managers
To register click here; Tuesday, 14th July 3pm to 4pm.
Limited slots available.
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