e4m & BBC team up to discuss impact of news on brands during economic downturn
In the webinar, BBC's Rahul Sood & Sally Wu will delve into the network's multi-award-winning research that shows how news can help brands stay-top-of- mind among consumers during a pandemic
Exchange4media Group is set to host the BBC Global News webinar on July 14, 2020, which will see Rahul Sood, Managing Director, India, BBC Global News and Sally Wu, Research Director, Audience & Business Insights (Asia Pacific), BBC Global News explore the topic 'Recovery in a Recession.'
Shedding light on the kind of impact news has on brands, especially during an economic downturn, BBC Global News will reveal India-focused research results exclusively on the webinar. It will also give viewers great insights into the importance of brand building and fostering advocacy in a downturn.
With the right utilization of neuroscience technology and implicit association tests, the research looks at the role of news in helping brands garner great top-of-mind recall among consumers during a pandemic.
These never-before-heard-of learnings will emphasize on the importance of building trust with consumers during the unprecedented crisis, consumer engagement vs. brand affinity under the impact of COVID-19 and the importance of brand-safe environment vs. mere reach
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