Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns

Shalinee Mishra Oct 15, 2025 9:32 AM

The brand has collaborated with Shyam Steel for building the brand’s presence in Bihar, Jharkhand and Uttar Pradesh markets

e4m Staff Feb 12, 2024 12:57 PM

The multi-lingual TVCs are being aired in Uttar Pradesh and its surrounding states

exchange4media Staff May 21, 2022 8:14 AM

Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations

Misbaah Mansuri Jul 14, 2021 8:28 AM

Creative writing and Ravi Kishan’s voice-over gives it a charming authenticity, industry opines

Mansi Sharma Jul 8, 2021 8:04 PM