Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months

Tasmayee Laha Roy Mar 18, 2021 8:37 AM


Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM

sunil lulla?blur=25

Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering

Naziya Alvi Rahman Dec 8, 2020 8:48 AM

How individual genres will fare in case of ratings blackout??blur=25

GECs and 'music only' channels are likely to be the most affected in case of a ratings blackout. The other genres would swing between minimal to moderate impact, say industry experts

Abhinav Trivedi Jan 27, 2014 9:41 AM

Ratings blackout: An imminent reality??blur=25

Industry experts feel that the strict guidelines could lead to a situation when there will be no measurement system for almost eight months, that is, from Feb 16 to Sept 30, 2014

Abid Hasan Jan 21, 2014 9:07 AM