promotion
Jose Covaco?blur=25

Although he refuses to call himself an influencer, Covaco finds himself sought after by many brands largely because of his humorous take on things that resonate with the average Indian consumer

Christina Moniz May 7, 2020 8:38 AM

In-Flight Advertising?blur=25

OOH players share their thoughts on the Global Inflight Market report 2020 and how in-flight media options create customised solutions to maximise consumer experience

Noel Dsouza Jan 28, 2020 8:30 AM

Atin Gupta?blur=25

Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward

Noel Dsouza Jan 14, 2020 9:37 AM

Deepika TikTok?blur=25

Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion

Shikha Paliwal Jan 8, 2020 8:49 AM

Bookmyshow?blur=25

When compared to other campaigns of this scale, the Good Newwz campaign became one of the most successful strategies for the movie's promotion on the platform

exchange4media Staff Dec 29, 2019 10:00 AM

yaad piya?blur=25

Likeers are invited to make creative dance videos with the song, tagging Divya Khosla Kumar and Neha Kakkar. The best ones will get a shout out from both

exchange4media Staff Dec 18, 2019 7:29 PM

Print?blur=25

As per the TAM AdEx Report on Sales Promotion Advertising in Print – 2019, the total ad volume for sales promotion in August to September was 25% which doubled in Oct 2019

exchange4media Staff Dec 13, 2019 8:38 AM

Kingfisher's #myFisher campaign?blur=25

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

exchange4media Staff Nov 19, 2019 4:05 PM

Mark Patterson?blur=25

According to media reports, GroupM’s Global CEO Christian Juhl announced Patterson’s promotion to a New-York based global COO role as a part of the company’s global leadership realignment

exchange4media Staff Nov 15, 2019 5:55 PM

Saregama Caravan?blur=25

A solution to your gifting dilemma this festive season, to celebrate the good times in the company of family, friends and retro music.

exchange4media Staff Oct 23, 2019 4:54 PM

Housefull 4?blur=25

Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office

Shreshtha Verma Oct 22, 2019 8:38 AM

AshishBhasin?blur=25

Bhasin, who will be based in Singapore, also joins DAN's Global Executive team

exchange4media Staff Sep 6, 2019 7:00 AM

isobar?blur=25

Anadi Sah has been promoted to ECD, Himanshu Arora will be Associate VP, Aakriti Sinha will now be National Head for Social Media, Madhura Ranade will be Head – Branded Content & Partnerships

exchange4media Staff Aug 12, 2019 10:08 AM

GauravAjmera?blur=25

Ajmera will report to Aditya Ghosh, Chief Executive Officer, India & South Asia

exchange4media Staff Aug 6, 2019 7:00 PM

PankajBhawnani?blur=25

Bhawnani has been appointed Joint VP- Product, Brand and Channel Marketing

exchange4media Staff Jul 24, 2019 1:03 PM

MediaCom?blur=25

Lawson appointed Worldwide Chief Operating Officer, Josh Krichefski becomes EMEA CEO and Kate Rowlinson to lead MediaCom UK

exchange4media Staff Jul 19, 2019 2:21 PM

Times?blur=25

Gandhi has been promoted as Chief Operating Officer & President, and Mulchandani has been elevated as Chief Operating Officer & Executive President

exchange4media Staff Jul 18, 2019 10:17 AM