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As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends
Mansi Sharma Apr 15, 2021 8:54 AM
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users
Misbaah Mansuri Jan 14, 2021 8:22 AM
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone
Misbaah Mansuri Nov 30, 2020 8:13 AM
We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising
Misbaah Mansuri Mar 9, 2020 8:28 AM
According to industry estimates, the brand is believed to have spent between Rs 3-5 crore overall on the print ad campaign
Misbaah Mansuri Dec 9, 2019 8:59 AM
Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing
Misbaah Mansuri Nov 4, 2019 8:05 AM
HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more
Misbaah Mansuri Aug 26, 2019 8:25 AM
A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper-2019. The last date for the receipt of entries is April 16, 2019
exchange4media Staff Mar 28, 2019 4:31 PM
Ambuja Cements ranked no. 2 globally by the Carbon Disclosure Project, the company declared this with its brand of full-page financial results ads
Venkata Susmita Biswas May 14, 2018 8:53 AM
Malayala Manorama and Mathrubhumi share the Advertiser of the Year award. The announcements were made at a grand function held at Le Meridien Kochi
Neethu Mohan Apr 30, 2018 8:55 AM
The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days
Venkata Susmita Biswas Jun 1, 2017 8:29 AM
Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers
Sarmistha Neogy May 19, 2016 8:49 AM
From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides
Sarmistha Neogy May 13, 2016 8:33 AM
Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no
Sarmistha Neogy Mar 7, 2016 8:21 AM
Even as the tried and tested formula of making 'women go weak in the knees' remains the staple communication for male deo category, brands like Park Avenue, Envy 1000 and others attempt to innovatively highlight different aspects of the product
Sarmistha Neogy Aug 31, 2015 7:50 AM
As part of its third anniversary celebration, the agency has come up with a year-long tribute that will involve one letter every fortnight (with two posts): one for the upper case and the other for the lower case
Sarmistha Neogy May 23, 2015 8:59 AM
Dettol's previous ad with the same jingle was criticised for being lacklustre and had received flak on social media
Sarmistha Neogy May 21, 2015 9:01 AM
PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity
Sarmistha Neogy May 19, 2015 8:51 AM
While brands are making cricket-themed ads, Vodafone has taken a different road. Conceptualised by O&M, 'Farewell' and 'Haircut' demonstrate how Vodafone 3G connection
Sarmistha Neogy Mar 25, 2015 8:37 AM
Created by Bang In The Middle, the new TVC conspicuously emanates the philosophy around which Jabong functions, with a message directed in two simple yet assertive words, 'Be You'
exchange4media Staff Sep 16, 2014 8:09 AM
