Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing

Misbaah Mansuri Nov 4, 2019 8:05 AM

HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more

Misbaah Mansuri Aug 26, 2019 8:25 AM

A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper-2019. The last date for the receipt of entries is April 16, 2019

exchange4media Staff Mar 28, 2019 4:31 PM

Ambuja Cements ranked no. 2 globally by the Carbon Disclosure Project, the company declared this with its brand of full-page financial results ads

Venkata Susmita Biswas May 14, 2018 8:53 AM

Malayala Manorama and Mathrubhumi share the Advertiser of the Year award. The announcements were made at a grand function held at Le Meridien Kochi

Neethu Mohan Apr 30, 2018 8:55 AM

The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days

Venkata Susmita Biswas Jun 1, 2017 8:29 AM

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy May 19, 2016 8:49 AM

From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides

Sarmistha Neogy May 13, 2016 8:33 AM

Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no

Sarmistha Neogy Mar 7, 2016 8:21 AM

Even as the tried and tested formula of making 'women go weak in the knees' remains the staple communication for male deo category, brands like Park Avenue, Envy 1000 and others attempt to innovatively highlight different aspects of the product

Sarmistha Neogy Aug 31, 2015 7:50 AM

As part of its third anniversary celebration, the agency has come up with a year-long tribute that will involve one letter every fortnight (with two posts): one for the upper case and the other for the lower case

Sarmistha Neogy May 23, 2015 8:59 AM

Dettol's previous ad with the same jingle was criticised for being lacklustre and had received flak on social media

Sarmistha Neogy May 21, 2015 9:01 AM

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy May 19, 2015 8:51 AM

While brands are making cricket-themed ads, Vodafone has taken a different road. Conceptualised by O&M, 'Farewell' and 'Haircut' demonstrate how Vodafone 3G connection

Sarmistha Neogy Mar 25, 2015 8:37 AM

Created by Bang In The Middle, the new TVC conspicuously emanates the philosophy around which Jabong functions, with a message directed in two simple yet assertive words, 'Be You'

exchange4media Staff Sep 16, 2014 8:09 AM

Instinctif Partners' office in India will be headed by Nabanita Sircar with support from Managing Partner, Mark Garraway and Senior Partner, Geoff Potter

exchange4media Staff Jul 22, 2014 8:13 AM

Congress reportedly blaming its ad agency Dentsu India for the loss in the elections has elicited reactions of surprise from industry experts, who feel the loss reflected

Priyanka Mehra May 21, 2014 8:34 AM

The striking film has an extremely emotional plot and brilliant characters. The product offering is perfectly embedded in the new ad

Twishy Nov 18, 2013 9:10 AM

Do you want to kick Monday in the nuts? BITM sure knows how to beat the blues. Here’s a set of quirky print ads from the agency that will make you fall in love with weekdays

Twishy Aug 9, 2013 8:14 AM

The agency aims to assist companies in their CSR outreach by bringing the development sector into the corporate sector. Neeta Mishra heads the CSR initiative

exchange4media Staff Aug 6, 2013 1:40 PM