prathap-suthan
Neil French?blur=25

Suthan describes French as an ad genius who taught us that the best advertising doesn’t shout; it murmurs in your ear at 2 am while you’re supposed to be asleep

Pratap Suthan Nov 21, 2025 4:34 PM

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Prathap Suthan, Chief Creative Officer & Managing Partner at Bang In The Middle, discusses how creative processes are shifting, with algorithms and influencers influencing audience engagement

Soumya Gawri Nov 4, 2025 9:29 AM

Prathap Suthan, Piyush Pandey?blur=25

Adman Prathap Suthan recollects the friendship he had with the iconic Piyush Pandey

e4m Staff Oct 24, 2025 11:02 AM

Prathap Suthan, Ad Club Trivandrum?blur=25

Prathap Suthan, Managing Partner/Chief Creative Officer, BangInTheMiddle, on the launch of  Ad Club Trivandrum

e4m Staff Feb 15, 2025 12:35 PM

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In a post on social media, Prathap Suthan, Managing Partner/Chief Creative Officer at BangInTheMiddle, sums up what a new year means for the advertising world

Prathap Suthan Dec 27, 2022 11:09 AM

Dream11 Team Hai Toh Mazaa Hai?blur=25

As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends

Mansi Sharma Apr 15, 2021 8:54 AM

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Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users

Misbaah Mansuri Jan 14, 2021 8:22 AM

ad censorship?blur=25

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone

Misbaah Mansuri Nov 30, 2020 8:13 AM

easyday?blur=25

We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising

Misbaah Mansuri Mar 9, 2020 8:28 AM