Prathap Suthan on Ad Club Trivandrum: For the believers, the dreamers, the passionistas
Prathap Suthan, Managing Partner/Chief Creative Officer, BangInTheMiddle, on the launch of Ad Club Trivandrum
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Published: Feb 15, 2025 12:35 PM | 2 min read
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‘Great advertising makes people think with their hearts, and not their heads’
Valentine’s Day is here.
And lots of love is in the air.
So when Ad Club Trivandrum reached out, I didn’t hesitate.
Trivandrum is home.
And maybe it was time to give something back - to the city, to the industry, and to the people who keep the spark alive.
Because love keeps us going. Passion fills our tanks.
Not the money. Never the money.
Not for small agencies. Definitely not for the even smaller ones in even smaller cities.
But we stay. We create. We chase the spark.
For the lovers of words that shape brands.
For the lovers of fonts and grids and colours that speak.
For the lovers of film, of sound, of the perfect pause in a radio ad.
For the lovers of packaging that begs to be picked up.
For the lovers of tech, of code, of the new and the next.
For the ones who tweak, refine, obsess - because craft matters.
This isn’t a career. It’s a calling.
It’s the rush of an idea before it meets the world.
And on Valentine’s Day, we celebrate this love.
By launching Ad Club Trivandrum.
For those who know great work still matters.
For the believers, the dreamers, the passionistas.
And for all those who believe that great advertising makes people think with their hearts, and not their heads.
Ad Club Trivandrum.
For the love of it.
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