Incumbent agency Dentsu, which has been handling the account for over 10 years, may defend its position in the ongoing review

Imran Fazal Apr 13, 2026 2:33 PM

Marquee brands are re-evaluating agency partnerships. With big budgets and integrated pitches in play, the second half of 2025 could redefine client–agency alignments

e4m Staff Aug 11, 2025 9:07 AM

Industry insiders say consulting agencies could be causing delays by conducting multiple negotiation rounds in pursuit of better deals

Tasmayee Laha Roy Oct 17, 2024 8:57 AM

Three significant developments may revolutionize the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence in 2024

Naziya Alvi Rahman Dec 28, 2023 8:53 AM

The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative thinking, say experts

Tanzila Shaikh Sep 22, 2023 9:06 AM

The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say ad sector experts

Kanchan Srivastava Oct 11, 2022 8:24 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 31, 2020 9:03 AM

Wunderman Thompson commenced work on the CenturyPly account from July 1

exchange4media Staff Jul 6, 2020 4:29 PM