personality
Guest Column: A New Brand World, Welcome to "Brand You"--- Jay Kumar

Don’t make yourself a slave to the career ladder, reinvent on a regular basis, and Model yourself on selected people in your circle, writes Jay Kumar Hariharan

Jay Kumar Hariharan Apr 27, 2016 8:12 AM

Guest Column: The cult of personality - Carlton D'Silva

A celebrity might bring a certain amount of gloss to a brand, but it might not translate to a sale. Today, consumers relate to a person who is a lot more real, says the CCO of Hungama Digital Services

Carlton D’Silva Aug 8, 2013 8:16 AM