At Cannes Lions 2026, SAS CMO Jennifer Chase says AI's biggest impact will come from better decisions, not just content creation

Brij Pahwa Jun 25, 2026 2:30 PM

NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’

e4m Desk May 25, 2026 2:32 PM

Brands that will lead in the AI era are those treating AI as the operating system, say industry heads; AI is now visible in performance optimisation, consumer insights, and creative adaptation

Shantanu David May 15, 2026 8:49 AM

As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity

Anuja Jain Jan 16, 2026 7:56 AM

At the MarTechAI Summit, leaders from Policybazaar, Airtel Digital, Segumento, ITC and Apollo 24/7 spoke on responsible, context-led personalisation and the role of agentic AI 

e4m Staff Dec 10, 2025 1:50 PM

India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.

Brij Pahwa Dec 3, 2025 3:52 PM

AI-powered personalisation is advancing faster than consumer comfort, challenging marketers to redefine boundaries while maintaining relevance

Anuja Jain Dec 1, 2025 8:27 AM

Panellists at e4m iDAC 2025 were in agreement that hyper-personalisation works best when grounded in cultural context and supported by human insight

e4m Staff Oct 16, 2025 8:43 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why personalisation is the future of brand awareness campaigns

Shantomoy Ray Feb 24, 2025 9:41 AM

e4m Blog: In this article, let’s explore the importance of AI-powered personalisation, how AI is transforming customer experiences and more

e4m Desk Nov 25, 2024 1:12 PM

At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness

e4m Staff Sep 6, 2024 12:56 PM

The e4m Pitch CMO Summit-Delhi saw a panel of industry heads share insights on ‘leveraging customer data and personalisation strategies for purpose-driven marketing’

exchange4media Staff Jun 16, 2023 11:29 AM

CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing

Nilanjana Basu Nov 4, 2022 8:52 AM

Guest Column: Karan Chowdhary, Co-Founder, WOW Skin Science, elaborates on how brand experience has moved towards hyper-personalization

Karan Chowdhary Oct 24, 2022 8:27 AM

e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce

Simran Sabherwal Dec 22, 2020 9:00 AM

Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM