personalisation
Pitch CMO Chennai

At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

exchange4media Staff Oct 7, 2019 8:36 AM

CVL Srinivas

At Pitch CMO Summit 2019 held in Chennai on Friday, CVL Srinivas, Country Manager, India, WPP, decoded what it takes to reign over consumers' hearts through powerful personalization

exchange4media Staff Oct 5, 2019 8:03 AM

Tarun Katial Conclave

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

Sakhuja

The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle

exchange4media Staff Aug 30, 2019 8:39 AM

Personalization in Advertising

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

The Star Online Netcore

Netcore Smartech's AI-powered support & expert guidance will help The Star Online to overcome technological limitations and drive hyper-personalized marketing campaigns

exchange4media Staff Jun 17, 2019 5:40 PM

Rejo Francis

Rejo Francis T, Circle Head, Zee Entertainment Enterprises believes Artificial Intelligence and Blockchain will drastically alter the Media and Entertainment industry

Rejo Francis T Jun 12, 2019 8:44 AM

AI Business

To remain relevant in a dynamic corporate space, marketers are adopting Artificial Intelligence to pave the way for next-generation marketing and advertising that puts the customer at the center

Anjali Thakur May 14, 2019 9:12 AM

Location Data

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza May 13, 2019 8:13 AM

Karam Malhotra

Guest Column: Karam Malhotra, CEO, SHAREit India says customisation and localisation are key to brands being successful in a market such as India

Karam Malhotra May 9, 2019 9:03 AM

Anjali Malhotra Nanda

Anjali Malhotra Nanda, Chief Customer, Marketing, Digital & IT Officer, Aviva Life Insurance India, says digital offers better scope in terms of customisation and personalisation

Ruhail Amin May 3, 2019 8:55 AM

KPMGReport

The second edition of ‘Me, My Life, My Wallet' report was released on Monday

exchange4media Staff Dec 4, 2018 8:39 AM

Virendra Gupta

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas Nov 20, 2018 8:55 AM

“Personalisation is the highest form of segmentation”

We can’t personalise everything in a country of 1.2 bn people. Talk to people who are directly relevant to your biz, says Piyush Pandey of O&M

exchange4media Staff Nov 28, 2012 7:29 PM

Use personalisation to drive sales: Shashi Sinha

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

exchange4media Staff Nov 27, 2012 6:22 PM

"More than personalising, understand consumers"

It is imperative to get a very nuanced, granulated and specific perception of the consumer’s mind,” says Uday Shankar, CEO, STAR India

exchange4media Staff Nov 26, 2012 7:09 PM

Have you read IMPACT’s 8th anniversary issue yet?

With ‘Age of personalisation’ as the theme, IMPACT got to know the people behind the designations and what makes them tick

Simran Sabherwal Nov 22, 2012 7:14 PM