personalisation
From Download to Loyalty?blur=25

How can brands turn app downloads into customer loyalty? Industry leaders explain how personalisation, seamless experiences and consistent value drive app retention.

Nicole Fernandes 18 hours ago

Are Café Brands Adapting to Gen Z's Changing Coffee Preferences??blur=25

From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and customer expectations.

Nicole Fernandes Oct 16, 2026 12:40 PM

The Rise of Men's Self-Purchased Jewelry: A New Trend?blur=25

Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.

Nicole Fernandes Oct 15, 2026 1:29 PM

How Personalization Transforms Luxury Customer Experiences?blur=25

A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.

Nicole Fernandes Oct 13, 2026 5:17 PM

Isa Rahman, Head of Product, Growth and CX – D2C at Ten x You?blur=25

Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.

Nicole Fernandes Oct 12, 2026 4:55 PM

The Importance of Empathy in Automated Customer Care?blur=25

Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.

Nicole Fernandes Oct 12, 2026 12:39 PM

How Coffee Shops Can Transform Customer Curiosity into Loyalty?blur=25

BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.

Nicole Fernandes Oct 8, 2026 12:48 PM

Transforming Customer Experience: Building Trust and Confidence?blur=25

CX leaders explain how understanding, ease, trust and ownership across every touchpoint can turn customer uncertainty into long-term confidence and loyalty.

Nicole Fernandes Oct 7, 2026 1:26 PM

Building Trust in BFSI: The Role of AI and Human Connection?blur=25

The next phase of BFSI innovation should move beyond automation for its own sake, writes Dr. Annurag Batra

Dr Annurag Batra Sep 24, 2026 12:15 PM

Nikita Malhotra, Head of Digital, Woodland?blur=25

How algorithms are reshaping retail curation, personalisation and discovery, and why human taste and judgement remain critical in an AI-driven shopping ecosystem.

Nikita Malhotra Sep 18, 2026 4:48 PM

SAS CMO Says India Is A Proving Ground For Personalisation At Scale?blur=25

At Cannes Lions 2026, SAS CMO Jennifer Chase says AI's biggest impact will come from better decisions, not just content creation

Brij Pahwa Jun 25, 2026 2:30 PM

NS Satish to Unveil Consumer-First Strategies at Pitch CMO Summit 2026?blur=25

NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’

e4m Desk May 25, 2026 2:32 PM

AI is rewriting Indian marketing's OS. Is the industry ready??blur=25

Brands that will lead in the AI era are those treating AI as the operating system, say industry heads; AI is now visible in performance optimisation, consumer insights, and creative adaptation

Shantanu David May 15, 2026 8:49 AM

Advertising’s 2026 Pivot?blur=25

As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity

Anuja Jain Jan 16, 2026 7:56 AM

MarTechAI Summit?blur=25

At the MarTechAI Summit, leaders from Policybazaar, Airtel Digital, Segumento, ITC and Apollo 24/7 spoke on responsible, context-led personalisation and the role of agentic AI 

e4m Staff Dec 10, 2025 1:50 PM

Martech India?blur=25

India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.

Brij Pahwa Dec 3, 2025 3:52 PM

Adtech Marketing?blur=25

AI-powered personalisation is advancing faster than consumer comfort, challenging marketers to redefine boundaries while maintaining relevance

Anuja Jain Dec 1, 2025 8:27 AM