CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing

Nilanjana Basu Nov 4, 2022 8:52 AM

Guest Column: Karan Chowdhary, Co-Founder, WOW Skin Science, elaborates on how brand experience has moved towards hyper-personalization

Karan Chowdhary Oct 24, 2022 8:27 AM

e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce

Simran Sabherwal Dec 22, 2020 9:00 AM

Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM

At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

exchange4media Staff Oct 7, 2019 8:36 AM

At Pitch CMO Summit 2019 held in Chennai on Friday, CVL Srinivas, Country Manager, India, WPP, decoded what it takes to reign over consumers' hearts through powerful personalization

exchange4media Staff Oct 5, 2019 8:03 AM

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle

exchange4media Staff Aug 30, 2019 8:39 AM

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Netcore Smartech's AI-powered support & expert guidance will help The Star Online to overcome technological limitations and drive hyper-personalized marketing campaigns

exchange4media Staff Jun 17, 2019 5:40 PM

Rejo Francis T, Circle Head, Zee Entertainment Enterprises believes Artificial Intelligence and Blockchain will drastically alter the Media and Entertainment industry

Rejo Francis T Jun 12, 2019 8:44 AM

To remain relevant in a dynamic corporate space, marketers are adopting Artificial Intelligence to pave the way for next-generation marketing and advertising that puts the customer at the center

Anjali Thakur May 14, 2019 9:12 AM

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza May 13, 2019 8:13 AM

Guest Column: Karam Malhotra, CEO, SHAREit India says customisation and localisation are key to brands being successful in a market such as India

Karam Malhotra May 9, 2019 9:03 AM

Anjali Malhotra Nanda, Chief Customer, Marketing, Digital & IT Officer, Aviva Life Insurance India, says digital offers better scope in terms of customisation and personalisation

Ruhail Amin May 3, 2019 8:55 AM

The second edition of ‘Me, My Life, My Wallet' report was released on Monday

exchange4media Staff Dec 4, 2018 8:39 AM

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas Nov 20, 2018 8:55 AM

We can’t personalise everything in a country of 1.2 bn people. Talk to people who are directly relevant to your biz, says Piyush Pandey of O&M

exchange4media Staff Nov 28, 2012 7:29 PM

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

exchange4media Staff Nov 27, 2012 6:22 PM