DSG Consumer Partners also participated in the funding

e4m Staff Jan 13, 2026 3:40 PM

The perfume retails for $190 which is approx Rs 17,000

e4m Staff Jan 8, 2026 7:10 PM

We revisit The Layer’r Shot perfume commercial that created quite a controversy in 2022

Soumya Gawri Oct 25, 2025 5:33 PM

The film draws a parallel between the perfume range and Dandekar’s unapologetic spirit and bold individuality

e4m Staff Aug 19, 2025 4:34 PM

Dear Diary’s core values have been activated through a strategic partnership with The PCA Companies

e4m Staff Jul 21, 2025 12:19 PM

Perfumes/deodorant was the leading category with 10% share of ad volumes

e4m Staff Oct 23, 2023 6:28 PM

The film will be amplified on YouTube, Instagram and Facebook

e4m Staff Oct 8, 2023 10:25 AM

The campaign debuted on major TV networks in a variety of genres

exchange4media Staff Jun 13, 2023 5:43 PM

The cricketer will be promoting the brand’s new perfume range

exchange4media Staff Aug 29, 2022 5:56 PM

The film promotes Beardo's Whiskey Smoke perfume

exchange4media Staff Aug 14, 2022 10:00 AM

The commercial is crafted and designed by Leo Burnett

exchange4media Staff Jan 11, 2022 6:16 PM

Fragrance becomes the touchstone of the brand and gives a new level of familiarity with customers, say marketers

Shantanu David Nov 9, 2021 8:32 AM

The event is set to take place virtually on September 9, 2021

exchange4media Staff Sep 6, 2021 8:29 AM

Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood with fragrances digitally

Ritika Raj Jan 1, 2021 9:06 AM