paragon
Distinctive design systems are emerging as a key differentiator, helping brands build consistency across platforms while adapting to fragmented consumer journeys, say experts
Sunidhi Vijay Apr 14, 2026 9:00 AM
Sachin Joseph, EVP – Marketing & IT, Paragon, on reimagining the brand’s marketing playbook, and the opportunities and risks in scaling an underleveraged category
Pooja Yadav Apr 7, 2026 8:57 AM
The campaign is conceptualised and executed by Turmeriq Integrated Marketing Solution, Paragon’s creative agency partner
e4m Staff Sep 24, 2025 1:31 PM
Conceived and executed by Turmeriq, Paragon’s creative agency partner, the film moves away from conventional advertising tropes
e4m Staff Apr 10, 2025 3:00 PM
Sachin Joseph, Executive VP - Marketing and IT at Paragon Footwear, spoke to e4m on the idea behind the brand’s repositioning and more
Chehneet Kaur May 27, 2024 8:40 AM
The new brand identity celebrates the unstoppable spirit of the common man
e4m Staff May 24, 2024 5:07 PM
With the partnership, Paragon looks to tap into the younger generations
e4m Staff Oct 25, 2023 6:21 PM
The agency will manage traditional media outreach, digital PR and social media engagement to amplify the brand's 'presence and resonance'
e4m Staff Sep 18, 2023 2:04 PM
The TVC was developed and executed by Hammer India, a creative advertising agency based in Kochi
exchange4media Staff Apr 10, 2023 3:19 PM
The campaign conceived by Lowe Lintas Bangalore focuses on the functional aspects and aims to build awareness for the brand
exchange4media Staff Nov 9, 2021 7:40 AM
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Noel Dsouza Jan 11, 2021 8:19 AM