parachute
Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line
e4m Staff May 29, 2026 2:03 PM
Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on social media
Chehneet Kaur Nov 24, 2025 8:29 AM
For its Mother’s Day campaign, the brand has created a lullaby for mothers along with Tonic Worldwide
e4m Staff May 16, 2025 12:27 PM
The advertising and sales promotion expense for the quarter stood at Rs 293 crore
The campaign will be rolled out across television, digital, and social media platforms
e4m Staff Oct 22, 2024 1:13 PM
The ad has been released for Tamil Nadu and Karnataka markets
exchange4media Staff Aug 10, 2023 3:05 PM
The brand releases contextual interruption marketing campaign utilizing platforms such as ZeeTV, ZEE5 and YouTube
exchange4media Staff Jun 18, 2023 10:00 AM
To extend the spirit of nurturance, the pack will come with a seed paper neck tag which when sowed in soil and watered regularly, grows into a plant
exchange4media Staff Nov 15, 2022 3:48 PM
As part of the campaign, murals have been painted across the state
exchange4media Staff Aug 27, 2022 6:00 PM
Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter
exchange4media Staff Dec 21, 2020 4:54 PM
#ThankYouNurses campaign, led by a digital film, has been conceptualised by VMLY&R
exchange4media Staff Aug 24, 2020 3:07 PM
The social media campaign for Parachute Advansed Aloe Vera also stars other celebs like Tejasswi Prakash, Shivani Surve, Elakshi Gupta, Jueili Vaidya, Prajakta Shukre & Juhi Godambe
exchange4media Staff Aug 22, 2020 9:26 AM
Conceptualised by VMLY&R, the campaign roped in TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh, as well as key TikTok influencers
exchange4media Staff May 11, 2020 3:31 PM
Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19
exchange4media Staff May 4, 2020 6:51 PM
Conceptualised by team WPP, the 'Mere Baal, Meri Jaan' campaign aim to build a deeper connect with women and the brand
exchange4media Staff Mar 16, 2020 5:24 PM
Profit after tax stood at Rs 272 crore, an 11% jump from the previous year
exchange4media Staff Jan 31, 2020 8:12 PM
YouTube influencer, Abhijeet Bhansali, who goes by the online name Bearded Chokra was ordered to remove his video negatively reviewing Marico's Parachute coconut oil
exchange4media Staff Jan 16, 2020 5:50 PM
As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations
exchange4media Staff Jan 4, 2020 9:09 AM