parachute
Parachuta Advansed Champi Beats with Bharto Singh?blur=25

Conceptualised by VMLY&R, the campaign roped in TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh, as well as key TikTok influencers

exchange4media Staff May 11, 2020 3:31 PM

Marico?blur=25

Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19

exchange4media Staff May 4, 2020 6:51 PM

Parachute Advansed Mere Baal Meri Jaan?blur=25

Conceptualised by team WPP, the 'Mere Baal, Meri Jaan' campaign aim to build a deeper connect with women and the brand

exchange4media Staff Mar 16, 2020 5:24 PM

Marico?blur=25

Profit after tax stood at Rs 272 crore, an 11% jump from the previous year

exchange4media Staff Jan 31, 2020 8:12 PM

Abhijeet Bhansali?blur=25

YouTube influencer, Abhijeet Bhansali, who goes by the online name Bearded Chokra was ordered to remove his video negatively reviewing Marico's Parachute coconut oil

exchange4media Staff Jan 16, 2020 5:50 PM

Deepika Padukone main?blur=25

As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations

exchange4media Staff Jan 4, 2020 9:09 AM

Kiara Advani Parachute Advansed Coconut Creme Oil?blur=25

Until date, the rap video has received 1.3 million views and the rant video over 1.5 million views on Instagram

exchange4media Staff May 7, 2019 6:41 PM

Kiara Advani?blur=25

Advani's rap song talks about #OilKaNayaAvatar that gives all the nourishment of oiling in just 30 minutes

exchange4media Staff May 4, 2019 8:33 AM

Sur?blur=25

The music talent platform will give 5 Indian singers a chance to invest in their talent

exchange4media Staff Apr 22, 2019 6:21 PM

Jack in the Box Marico?blur=25

The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties

exchange4media Staff Mar 11, 2019 4:35 PM

?blur=25

VML India will lead the digital and social strategy for the entire portfolio, with an aim to create differentiated conversations with the sub-segments each product speaks to

exchange4media Staff Sep 14, 2017 6:04 PM

Parachute Advansed Hot Oil moves from aspirational to inspirational with latest ad?blur=25

Parachute’s latest ad has garnered 6 lakh views on YouTube following the campaign’s launch on January 24, 2017

Venkata Susmita Biswas Feb 9, 2017 8:09 AM

Parachute Advansed Body Lotion unveils new campaign?blur=25

The digital video highlights the importance of confidence in a young woman's life

exchange4media Staff Dec 22, 2016 3:28 PM

IMA 2016: Lessons learnt by Lifetime Achievement Award winner Harsh Mariwala?blur=25

In his acceptance speech, Marico’s Chairman reflected on the five lessons that his professional career taught him

Saif Ahmad Khan Dec 5, 2016 8:03 AM

Marico's India business up by 8% to Rs 1,387 crore in Q1 FY17?blur=25

Marico’s hair oil brands grew by 9% in volume terms during the quarter. The company further strengthened its market leadership by 147 bps to 32% volume share (for 12 months ended June 2016) and with value share gain of 85 bps to 25% for the same period

exchange4media Staff Aug 8, 2016 8:08 AM

Marico's Q4 FY16 India business up by 8.4% at Rs 986 crore?blur=25

During the quarter ended March 31, 2016, Marico posted revenue from operations of Rs 1,307 crore, a growth of 7% over Q4 FY15. India business (turnover of Rs 986 crore) grew by 8.4% in volume terms and the international business (turnover of Rs 321 crore) grew by 11% in constant currency terms

exchange4media Staff May 5, 2016 8:07 AM

Parachute Advansed Body Lotion launches new campaign by McCann Erickson?blur=25

The Marico brand has shifted the frame of reference with its proposition of “Rekindling romance” in a married housewife’s life

exchange4media Staff Oct 24, 2015 8:53 AM

Marico's Harsh Mariwala on innovation & purpose as key differentiators in brand building?blur=25

In his keynote address at Pitch CMO Summit 2015, Marico Industries Chairman Harsh Mariwala traces the journey of Parachute and Saffola, and how constant innovation has made the brands remain market leaders

exchange4media Staff Feb 6, 2015 8:01 AM

When packaging shapes brand image?blur=25

Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience

Saloni Surti Feb 7, 2013 10:23 PM