Parachute Advansed Jasmine Hair Oil lights up Diwali homecomings

The campaign will be rolled out across television, digital, and social media platforms

e4m by e4m Staff
Published: Oct 22, 2024 1:13 PM  | 1 min read
Parachute Diwali
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Marico Limited's Parachute Advansed Jasmine Hair Oil has unveiled its latest TV campaign, #IssDiwaliChamakUtho.

Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, shared her thoughts on the new campaign: "We recognize how special homecoming is for both parents and their children, and our film beautifully captures the essence of this joyful reunion during festivities. This Diwali, we’ve introduced a festive combo offer where Parachute Advansed Jasmine Hair Oil will come with with Santoor Abhyang Glow Soap , offering a complete beauty solution with shiny hair and radiant skin. The film’s message, ‘Iss Diwali Chamak Utho’, beautifully reflects the essence of the festive season, embodying our commitment to delivering innovative beauty solutions through this unique proposition.’’

The campaign will be rolled out across television, digital, and social media platforms, ensuring a wide reach and engagement among the brand’s consumers.

Published On: Oct 22, 2024 1:13 PM