mondelez-international
The brand hinted at a collaboration via a social media post making the brand tie-up one of the biggest collaborations to date
exchange4media Staff 01-March-2019
Launch, which opens up a new segment, will be supported by a 360-degree communication campaign
exchange4media Staff 09-January-2019
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The centre, the 10th such facility for the company globally, will create and innovate products for brands in the Chocolates and Beverages categories
Eularie Saldanha 01-November-2018
He will report to the President, GCBM, Asia, Middle East and Africa (AMEA). Mondelez has confirmed the news to exchange4media.
Anil Viswanathan appointed Director – Marketing (Chocolates), Mondelez India and Prashant Peres elevated to Senior Director – Chocolate Equity & Innovations, Asia, Middle East and Africa (AMEA), Mondelēz International
exchange4media Staff 17-May-2018
Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources
Naziya Alvi Rahman 25-April-2018
At the 10th Pitch CMO Summit 2015, Anuradha Aggarwal, Director - Biscuits Category, Mondelez International, talks about the importance of product innovation in business
Henna Achhpal 06-February-2015
Arvind Gupta, Head - IT Cell, BJP, will talk on 'Connecting with Today's Generation: What the CMOs Can Learn from the BJP Election Campaign.' CMO League is tailored exclusively for CMOs with sessions by the most respected marketing thinkers of our time from across the world
exchange4media Staff 20-August-2014
Anand who is MD and India head of Mondelez International has been promoted into the global management team. Chandramouli Venkatesan will be the new MD of Mondelez India
exchange4media Staff 01-August-2014
The VP - Global Media & Consumer Engagement, Mondelez International talks about his impressions of Cannes this year, reasons for less client representation & under-appreciation for communication
The VP - Global Media & Consumer Engagement, Mondelez International talks about his impressions of Cannes this year, reasons for less client representation & under-appreciation for communication
Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message
exchange4media Staff 10-April-2014
Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai
Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16
exchange4media Staff 17-January-2014
Khosla, Former President, Developing Markets, Kraft Foods will deliver a talk on 'Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth'
exchange4media Staff 16-January-2014
The Former President, Developing Markets, Kraft Foods will deliver a talk on 'Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth' in Gurgaon on Jan 16
exchange4media Staff 14-January-2014
Aggarwal Senior will be joining Cadbury India as Category Director. She will be reporting to Manu Anand, President, India & South Asia at Mondelez International
Priyanka Mehra 17-December-2013
Aggarwal Senior will be joining Cadbury India as Category Director. She will be reporting to Manu Anand, President, India & South Asia at Mondelez International
Priyanka Mehra 17-December-2013
Tata Sons' R Gopalakrishnan, Mondelez I'ntl's Manu Anand, Tata Motors' Ravi Kant & Vodafone India's Marten Pieters are some of the other distinguished speakers at the conference
exchange4media Staff 10-October-2013
According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect
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