men-s-cricket-world-cup
Guest Column: Vinit Karnik, MD - Content, Entertainment and Sports, WPP Media S Asia, on why the women’s cricket World Cup victory is set to become the ‘1983 Moment’ for women's athletics in India
Vinit Karnik Nov 6, 2025 9:15 AM
The first 13 matches of the ICC Women’s World Cup 2025 recorded a five-fold rise in viewership over the 2022 tournament
e4m Staff Oct 17, 2025 12:36 PM
Thums Up XForce is the official beverage partner and BodyArmor Lyte ORS is the hydration partner
While the title sponsorship is valued at Rs 20 cr-Rs 35 cr, Presenting/Co-Sponsor value stands at Rs 8–15 cr and Associate/Powered-By/Category Partners value stands Rs 4–8 cr
Aditi Gupta Sep 23, 2025 9:18 AM
The song has been rendered by Shreya Ghoshal and encapsulates the fire and dreams of women cricketers
e4m Staff Sep 19, 2025 2:19 PM
The campaign film celebrates how the Indian jersey unites fans—regardless of who wears it—as the ICC Women’s Cricket World Cup India 2025 approaches, with matches kicking off on September 30
e4m Staff Sep 11, 2025 1:15 PM
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
NATIVE CONTENT Apr 16, 2024 8:50 AM
Brands across categories caused a moment marketing tsunami as they celebrated India's historic jinx-breaking win against New Zealand
e4m Staff Nov 16, 2023 8:39 AM
The tournament has posted 123.8 billion viewing minutes for live broadcast
e4m Staff Oct 28, 2023 1:44 PM
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
e4m Staff Oct 27, 2023 8:50 AM
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
Nilanjana Basu Oct 17, 2023 8:56 AM
Roy, Vice President, Marketing Coca-Cola India and South-West Asia, also spoke about 'going all in with Disney Star' with new campaigns and activations for ICC Men's Cricket World Cup
e4m Staff Oct 16, 2023 10:02 AM
Saini, Vice President- Marketing, Mondelez India, lets us in about Oreo's brand new campaign for ICC Men's Cricket World Cup with ambassador Dhoni and the winning partnership between the two
Tanzila Shaikh Oct 12, 2023 1:42 PM
ConfirmTkt has also rolled out a campaign “Journey to the World Cup” to engage with cricket fans
e4m Staff Oct 11, 2023 6:18 PM
The innovation will enable an easier viewing experience on mobile phones
e4m Staff Sep 22, 2023 11:25 AM
Actor Ranveer Singh and music composer Pritam come together for ‘Dil Jashn Bole’
e4m Staff Sep 20, 2023 12:23 PM
The campaign features Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah and Mohammed Siraj along with Shahrukh Khan as the ‘Voice of Belief’
exchange4media Staff Sep 4, 2023 3:04 PM
Siddharth Sharma, Viacom18’s Sports Head of Content, spoke to e4m on JioCinema’s plans for the Cricket World Cup, sports coverage in general and more
Aditi Gupta Aug 24, 2023 8:58 AM