media-research
L.V. Krishnan, CEO, TAM Media Research, in conversation with Shripad Kulkarni on the ecosystem architecture needed to manage the funnel that collapsed into one device—and the 650,000+ brand explosion
Shripad Kulkarni May 7, 2026 8:42 AM
Guest Column: L V Krishnan, CEO, TAM Media Research, writes to CVL Srinivas on his 3-decade journey with WPP and on his 60th birthday
LV Krishnan Mar 16, 2026 9:38 AM
The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 recording an indexed growth of 545 compared to the base year of 2021
The report tracked ad volumes between September 1 and November 7, 2020, covering one month before and the entire election phase, offers a breakdown of party-level spending and media preferences
e4m Staff Oct 31, 2025 9:18 AM
ABP’s Dhruba Mukherjee has been elected Vice Chairman and Shashi Sinha is the Chairman of Tech Comm
Kanchan Srivastava Sep 22, 2025 2:43 PM
The name of survey cities in the pilot are likely to be kept under wraps to prevent any kind of manipulation by any stakeholder, sources say
Kanchan Srivastava Sep 22, 2025 12:57 PM
MRUCI may rope in Prasoon Basu’s firm Inteliphyle for the survey, say sources
Kanchan Srivastava Aug 28, 2025 8:21 AM
Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access difficult
Kanchan Srivastava Aug 18, 2025 8:39 AM
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
Kanchan Srivastava Sep 18, 2024 8:47 AM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
e4m Staff Jan 24, 2024 11:51 AM
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
exchange4media Staff Jan 19, 2023 11:28 AM
At a face value of Rs 10, the price per share will be Rs 171 to Rs 180 per equity share and will be sold in lots of 800 shares
exchange4media Staff Sep 24, 2022 9:52 AM
At the inaugural e4m Pride of India Brands conference, the CEO of TAM Media Research presented findings from a study that decoded SMBs via AdEx
exchange4media Staff Apr 22, 2022 8:50 AM
Prior to this, Pandya was associated with ZEE5 as Head, Content Acquisition & Partnership
exchange4media Staff Oct 1, 2021 3:55 PM
During her tenure at TAM, she handled the Analytics, TAM Sports, and corporate communication portfolios
exchange4media Staff Mar 2, 2021 11:59 AM
The data shows there has been a growth in ad volumes for the movie genre from Week 23 to Week 32 except for a drop in Week 27
exchange4media Staff Aug 13, 2020 8:45 AM
Guest Column: LV Krishnan, CEO, TAM Media Research, writes amidst the lockdown Radio listenership has significantly increased due to an emotional connection being built between RJs & listeners
LV Krishnan Jun 18, 2020 8:48 AM
The survey also released the data for the top magazine where India Today Hindi, as well as English, took the number 1 spot
exchange4media Staff Jan 20, 2020 3:00 PM
The TAM report also shows advertising trends during 2019, with a peak in advertising during the months of April and May due to IPL 12 and also during October due to the festive season
Sonam Saini Jan 20, 2020 9:24 AM