From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events

Sunidhi Vijay Jan 22, 2026 8:58 AM

Branding appeared at various points during the event, including along the race route, at hydration and recovery stations, and on participant kits and race-day apparel

e4m Staff Jan 20, 2026 4:12 PM

Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones

e4m Staff Jan 20, 2026 11:13 AM

The grand debut will unfold at the iconic Kozhikode Beach

e4m Staff Dec 12, 2025 2:30 PM

Icons who have changed the heartbeat of Delhi take centre stage in a tribute to endurance, compassion, and the city’s timeless spirit

e4m Staff Oct 14, 2025 4:40 PM

The gala evening on October 10th brought together leaders from across sport, business, fashion, and the arts to honour VDHM’s two-decade journey of breaking barriers

e4m Staff Oct 11, 2025 6:32 PM

Nike's slogan unwittingly echoed the Holocaust remembrance vow, “Never Again,” triggering global outrage for its perceived insensitivity

Soumya Gawri May 1, 2025 9:17 AM

Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear

e4m Staff Aug 9, 2024 2:43 PM

Saini, VP of Marketing at Mondelez India, talks about Fuse's tie-up with the marathon, 5-Star's latest campaign and more

Neeta Nair Jan 13, 2023 12:40 PM

The marathon will be flagged off from CSMT on January 15

exchange4media Staff Jan 2, 2023 6:53 PM

The radio network recently launched its new station Red FM Ladakh in the Himalayas

exchange4media Staff Jul 19, 2022 5:49 PM

The association will commence with the Tata Consultancy Services (TCS) World 10K Bengaluru 2022

exchange4media Staff Mar 23, 2022 1:51 PM

TCS Head - Global Sports Sponsorship Michelle Doti Taylor talks about their association with the event in detail & how they are helping the organisers make better use of the data

Mansi Sharma Jun 15, 2021 8:58 AM

The campaign has been conceptualised by Mirum India

exchange4media Staff Jan 18, 2020 9:19 AM

Being a provider of corporate wellness solutions, GALF aims to motivate individuals to maintain a healthy life

exchange4media Staff Jan 13, 2020 7:12 PM

This association with Procam International will mark Bira 91’s debut into mass participation sports

exchange4media Staff Jan 7, 2020 4:08 PM