Guest Column: Veteran adman Prabhakar Mundkur writes on whether minimalist branding is making logos lose their distinct identity

Prabhakar Mundkur Apr 28, 2026 12:27 PM

Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts explore why bold, intricate designs of the past have fallen out of favour

Shalinee Mishra Dec 4, 2024 9:05 AM

The new brand identity introduces a purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha Godrej’s signature

e4m Staff Nov 28, 2024 3:08 PM

Titled 'The Flex,' the refreshed logo represents modernity and dynamism

e4m Staff May 10, 2024 1:25 PM

The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience

exchange4media Staff Jun 3, 2022 8:38 AM

Upstox Co-founder Viswanath shared that they want to eliminate complexities and make investment seamless, intuitive, and more accessible with the launch of their new platform

Mansi Sharma Oct 26, 2021 8:41 AM

In this new phase, the organisation aims to expand its offerings and services that will help advertisers balance creativity and responsibility

exchange4media Staff Aug 11, 2021 7:53 AM

Sri Sri Ravi Shankar unveiled the new logo that is a continuation of the yellow bird but with a new look

exchange4media Staff May 13, 2021 3:05 PM

The new slogan is ‘Movement that inspires’ and the company name is changed to Kia India from Kia Motors India

exchange4media Staff Apr 27, 2021 6:25 PM

The newer approach by recreating the identity is to develop a people-driven brand with a strong sense of team spirit

exchange4media Staff Apr 23, 2021 6:29 PM

The new logo represents the Idemitsu Group's philosophy, mission and vision based on the importance of people working for them

exchange4media Staff Apr 15, 2021 2:35 PM

The channel will also premiere two new shows, Acham Yenbathu Madamaiyada and Suvai, on April 17

exchange4media Staff Apr 14, 2021 1:02 PM

Over the next few months, Burger King India aims to implement this new design at restaurant locations across the country

exchange4media Staff Apr 6, 2021 2:11 PM

The health brand has conceptualized a new brand proposition and is using AI & ML strategies to heighten consumer engagement

exchange4media Staff Mar 30, 2021 3:10 PM

The mascot will be integrated into the brand’s campaigns across different mediums

exchange4media Staff Feb 18, 2021 2:05 PM

Guest Column: Ambi Parameswaran, Independent Brand Strategist, Best Selling Author & Founder, Brand-Building.com, discusses why it is important for brands to look at their logos with fresh eyes

Ambi Parameswaran Feb 3, 2021 8:54 AM

Dheeraj Gupta, Founder & MD of Jumboking, said that this logo is an extension of their #VocalAboutLocal character and ideology

exchange4media Staff Jan 25, 2021 1:52 PM

Sesa Football Academy has a rich legacy of over 20 years in Football development through grassroot training programs

exchange4media Staff Jan 14, 2021 1:51 PM

The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise

exchange4media Staff Jan 11, 2021 11:01 AM