They conceptualised and created campaigns for brands like Active Wheel, Lifebuoy and Vim

exchange4media Staff Mar 6, 2019 12:46 PM

In February 2018, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 193 advertisements out of the total of 290 advertisements it evaluated

exchange4media Staff May 10, 2018 4:38 PM

Baba Ramdev’s Patanjali Ayurved continues to be at the top spot in the BARC charts in the ‘Top 10 Brands across genres’ category with an improved 25,980 insertions

exchange4media Staff Sep 6, 2016 8:03 AM

It’s been two years since the Modi government came into power, and along with its governance, it brought along a cleanliness campaign ‘Swachh Bharat Abhiyaan’. The government itself and major brands in the country have left no stone unturned to get this campaign viral

Ronald Menezes May 20, 2016 8:15 AM

With Marvel’s ‘Captain America: Civil War’ slated to hit the theatres today, the company’s Consumer Products business vertical has set a new record with tie-ups and has roped in 70 brands for co-branded promotions, initiatives and branded products

exchange4media Staff May 6, 2016 8:22 AM

Hindustan Unilever’s health soap Lifebuoy announced the latest edition of its Help a Child Reach 5 handwashing programme with a special focus on the importance of hygiene in the neonatal period – the first 28 days of child’s life

exchange4media Staff Nov 2, 2015 10:01 AM

Hindustan Unilever’s health soap Lifebuoy announced the latest edition of its Help a Child Reach 5 handwashing programme with a special focus on the importance of hygiene in the neonatal period – the first 28 days of child’s life

exchange4media Staff Nov 2, 2015 9:05 AM

Out of 113 advertisements against which complaints were upheld, 61 belonged to Personal and Healthcare category

exchange4media Staff Jan 7, 2015 11:52 AM

Amit Akali, explains why the opportunity for the industry in 2015 lies in specialization

Amit Akali Jan 7, 2015 8:52 AM

"Creative thinking applied with technology can create provocative, rewarding, successful campaigns," says Michael Wall, Global CEO, Lowe & Partners

Collin Furtado Oct 14, 2014 8:19 AM

The company takes on the youth and a Rs 3,000-crore health soap segment with its new product. We ask experts if the inspired commercial hits the spot

Ankur Singh Sep 5, 2014 3:06 AM

The second ad in the 'Help a child reach 5' campaign, delivers a powerful message in a simple manner. Given the length of the film created by Lowe Lintas, it is gaining more traction on digital than on TV

Sonam Gulati May 9, 2014 9:15 AM

Lifebuoy spreads the message of cleanliness by turning the boring & cumbersome hand pump into a fun game at rural schools in UP and Maharashtra

exchange4media Staff May 7, 2014 7:57 AM

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh

Dalveer Singh Apr 17, 2014 9:45 AM

With the 2014 installment of the OOH Awards & Conference to be held on March 20, jury members met to go through more than 500 entries across 21 categories before zeroing in on this year's winners

Ankur Gaurav Mar 19, 2014 9:15 AM

Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent

KV Sridhar Jan 24, 2014 8:38 AM

The year 2014 will be more challenging for the creative industry. With shrinking budgets, agencies will face the challenge of creating the best strategy for a brand at a minimal cost

Twishy Jan 6, 2014 9:09 AM

Kajol will attend the UN General Assembly events to appeal to policymakers to scale up handwashing with soap programmes to achieve development goals to reduce child mortality

exchange4media Staff Sep 21, 2013 9:11 AM

Apps, social media and videos create awareness for Lifebuoy’s latest initiative ‘Help a child reach 5’

Saloni Surti Apr 3, 2013 7:54 PM

Abbas Zaidi of WebChutney, in his quirky style, shares tips that can help creative minds come up with the next big idea

Abbas Zaidi Feb 14, 2013 9:03 PM