Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

Kanchan Srivastava Jun 1, 2026 9:12 AM

Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more

Imran Fazal May 22, 2026 8:42 AM

Rising production costs, shifting consumer preferences, and the increasing role of digital channels are causing auto brands to restrategise their IPL budgets, say experts

Shantanu David and Chehneet Kaur Mar 26, 2025 9:10 AM

The offering will be extended to Linear TV for the first time

e4m Staff Mar 20, 2025 4:09 PM

JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes

Tasmayee Laha Roy Mar 6, 2025 9:07 AM

While both companies have assured the CCI that IPL 2025 ad slots will be sold separately for TV and digital, experts predict the JV will gain stronger negotiating power for better deals

Aditi Gupta Oct 25, 2024 8:56 AM

According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15

exchange4media Staff May 8, 2023 9:06 AM

14 new categories and 53 new brands advertised in 16 matches of IPL this season compared to the same number of matches in IPL 15

exchange4media Staff Apr 15, 2023 8:45 AM

Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns

Javed Farooqui Apr 19, 2022 8:47 AM

Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage

Misbaah Mansuri Jul 12, 2021 8:59 AM

Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing

Misbaah Mansuri Mar 16, 2021 8:26 AM

Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick

Misbaah Mansuri Oct 8, 2020 9:03 AM

Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’

exchange4media Staff Oct 5, 2020 3:05 PM