Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts

Kanchan Srivastava May 28, 2026 9:02 AM

With WARC flagging $94bn in global ad growth at risk amid US–Iran tensions, India’s market may see sharper volatility, as auto joins aviation, real estate & fashion in cutting Q1 spends by 10–50%

Kanchan Srivastava Apr 24, 2026 8:22 AM

GDP growth projections of 7–7.4% for FY27 face considerable downside risks, GoI has said; inflation, falling rupee & sensex volatility may soften consumption and impact advertising, experts warn

Kanchan Srivastava Apr 3, 2026 8:59 AM

Industry sources say the impact will be reflected in the system gradually on account of existing inventory buffers, but multiple cost pressures are signalling an upward movement in the commodity cycle

Chehneet Kaur Mar 18, 2026 9:09 AM

Industry bodies demand rationalized tax structures for individuals, support for SMBs, lower fuel prices and consumption vouchers among others to stir demand

Kanchan Srivastava Jan 2, 2025 9:28 AM

In rural areas, the FMCG sector has witnessed a significant slowdown due to rising inflation, shows Kantar FMCG Pulse report

e4m Staff Dec 31, 2024 11:36 AM

While industry observers said the Q2 GDP data would further impact AdEx growth with some FMCG conglomerates slashing ad spends, certain big advertisers have still increased their digital AdEx

Kanchan Srivastava Dec 2, 2024 9:20 AM

Profit margins of FMCG conglomerates took a hit this quarter due to inflationary cost pressures, particularly on palm oil, share industry heads

Chehneet Kaur Nov 21, 2024 9:09 AM

From FMCG to Auto to Jewellery, top categories have curtailed ad spends this season on traditional media, particularly on TV, say industry watchers

Kanchan Srivastava Oct 22, 2024 9:13 AM

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

Aditi Gupta Nov 28, 2023 9:00 AM

As the funding winter continues, Indian startups are increasingly focusing on ROI, say media planners

Kanchan Srivastava Jul 25, 2023 9:00 AM

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends

Kanchan Srivastava Jul 13, 2023 8:51 AM

A majority of respondents are expecting an increase in basic income tax exemption limit

exchange4media Staff Jan 25, 2023 12:36 PM

Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in Mumbai on Tuesday

Kanchan Srivastava Dec 21, 2022 9:21 AM

Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand recall among consumers

Javed Farooqui Aug 18, 2022 8:54 AM

The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine

exchange4media Staff May 17, 2022 5:01 PM

The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget

Kanchan Srivastava May 16, 2022 8:30 AM