Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand recall among consumers

Javed Farooqui 19 hours ago


The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine

exchange4media Staff May 17, 2022 5:01 PM

Budget cut?blur=25

The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget

Kanchan Srivastava May 16, 2022 8:30 AM

Will fall in inflation fuel more festive ad spends ??blur=25

Lower inflation comes as good news to many key consumer-driven sectors as it leaves more money for discretionary spends in the hands of consumers especially during the festive period, leading brand categories like automobile, consumer durables, mobile to increase their ad spends

exchange4media Staff Sep 16, 2015 8:05 AM

RBI repo rate cut likely to result in higher ad spend from real estate and BFSI?blur=25

RBI announced the cut in the reverse repo rate by 25 basis points (0.25%) bringing it down to 7.75%. What does this indicate about the likelihood of increased ad spends from real estate and BFSI?

Collin Furtado Jan 16, 2015 9:10 AM

Vivid: Media hails 'rock star economist' as Rajan checks in?blur=25

RBI Chief Raghuram Rajan has said that he has no magic wand but will deal with the country's challenges one at a time. Only time will tell if he can deliver growth even while reining in inflation, says Annurag Batra of exchange4media

Annurag Batra Sep 9, 2013 8:01 AM

The tightest ropewalk ever for RBI: CNBC-TV18?blur=25

With consumer price inflation close to 10% and growth closer to 5%, this year’s Credit Policy may be the tightest ever for Governor Duvvuri Subbarao

exchange4media Staff Jul 31, 2012 7:32 PM