idea
Kavita Nair

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage Mobile Marketing Conference

exchange4media Staff 17 minutes ago

Screenage and Maddies

The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai

exchange4media Staff Oct 12, 2019 8:39 AM

Panel

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

Shankar Mahadevan Vodafone Play

The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India

exchange4media Staff Sep 24, 2019 12:28 PM

Vertuals

Rao will spearhead the revenue generation and profitability of Vertuals and Vasudevan will be responsible for introducing creative and innovative audio-visual content

exchange4media Staff Sep 18, 2019 2:11 PM

Dream Girl Ayushmann Khurrana

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

3D

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM

Native Advertising

We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising

Noel Dsouza Sep 6, 2019 8:35 AM

Small idea

TheSmallBigIdea will strategise and execute video concepts with Ayushmann Khurrana to create engagements and interactions across social media platforms

exchange4media Staff Sep 3, 2019 12:02 PM

digital

Industry experts say apart from factors like cheap data and growing smartphone penetration, demand from regional language markets will spur the growth of digital advertising in the years to come

Shikha Paliwal Aug 28, 2019 8:44 AM

Tara

National Award winner Upendra Limaye is on the cast of ‘Tara From Satara’, which went on air on August 19 on Sony TV

exchange4media Staff Aug 24, 2019 12:24 PM

Idea

The dance challenge will go live on TikTok from August 23 to 26 & Idea will be roping in some of top content creators to promote the campaign

exchange4media Staff Aug 22, 2019 2:30 PM

IdeateLab

The tool will help the marketing community track all digital campaigns/assets and provide live updates through interactive dashboards

exchange4media Staff Aug 21, 2019 1:04 PM

Balesh Sharma

Ravinder Takkar, currently Vodafone Group’s representative in India, appointed as his successor

exchange4media Staff Aug 19, 2019 5:41 PM

ZEE5 Vodafone Idea

ZEE5 Theatre will offer nine plays this July and further keep adding two new plays every week on Wednesday and Friday at 9:00 PM

exchange4media Staff Jul 22, 2019 12:29 PM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

Imagine

Waseem Amrohi, Founder and CEO of Inking Ideas, will be taking over as new CEO (India) & Director of Operations at Imagine Movies for MENA

exchange4media Staff Jul 8, 2019 4:38 PM