idea
Bhuvan Bam?blur=25

With two new endorsements - Pizza Hut and Lenskart - under his belt, social media star Bhuvan Bam underlines how the digital celebrity now means serious business

Shikha Paliwal Dec 2, 2019 8:22 AM

R Sridhar?blur=25

R Sridhar, former Director, Ogilvy India, shared experiences and expertise with a group of marketers & industry seniors at a session held by The Indian Society of Advertisers

Naziya Alvi Rahman Nov 28, 2019 9:04 AM

Platinum Communications?blur=25

Dipankar Sanyal, CEO, Platinum Communications spoke about the growth of the agency, campaigns curated and key trends OOH players need to keep in mind going forward

Noel Dsouza Nov 20, 2019 8:30 AM

TSBI?blur=25

TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in

exchange4media Staff Nov 12, 2019 1:27 PM

Bala?blur=25

From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala

Shreshtha Verma Nov 12, 2019 8:59 AM

TSBI and Bala?blur=25

The mandate includes managing social media accounts, digital partnerships and influencer activities for the film

exchange4media Staff Nov 4, 2019 1:05 PM

Kavita Nair?blur=25

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff Oct 14, 2019 8:29 AM

Screenage and Maddies?blur=25

The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai

exchange4media Staff Oct 12, 2019 8:39 AM

Panel?blur=25

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

Shankar Mahadevan Vodafone Play?blur=25

The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India

exchange4media Staff Sep 24, 2019 12:28 PM

Vertuals?blur=25

Rao will spearhead the revenue generation and profitability of Vertuals and Vasudevan will be responsible for introducing creative and innovative audio-visual content

exchange4media Staff Sep 18, 2019 2:11 PM

Dream Girl Ayushmann Khurrana?blur=25

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

3D?blur=25

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM

Native Advertising?blur=25

We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising

Noel Dsouza Sep 6, 2019 8:35 AM

Small idea?blur=25

TheSmallBigIdea will strategise and execute video concepts with Ayushmann Khurrana to create engagements and interactions across social media platforms

exchange4media Staff Sep 3, 2019 12:02 PM

digital?blur=25

Industry experts say apart from factors like cheap data and growing smartphone penetration, demand from regional language markets will spur the growth of digital advertising in the years to come

Shikha Paliwal Aug 28, 2019 8:44 AM

Tara?blur=25

National Award winner Upendra Limaye is on the cast of ‘Tara From Satara’, which went on air on August 19 on Sony TV

exchange4media Staff Aug 24, 2019 12:24 PM

Idea?blur=25

The dance challenge will go live on TikTok from August 23 to 26 & Idea will be roping in some of top content creators to promote the campaign

exchange4media Staff Aug 22, 2019 2:30 PM