idea
Viveks?blur=25

@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements

exchange4media Staff Oct 22, 2020 1:25 PM

droom?blur=25

Under the acquisition, both co-founders of the company will join the Droom team

exchange4media Staff Oct 1, 2020 12:59 PM

VI?blur=25

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

Vi?blur=25

According to media reports, the telecom operator will be setting aside a sizeable amount on BTL activation purposes

exchange4media Staff Sep 18, 2020 9:45 AM

VI?blur=25

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

kavita Nair?blur=25

Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, talks about the new brand identity ‘Vi’

Dipali Banka Sep 10, 2020 8:46 AM

Vodafone Idea?blur=25

The new company logo and signage will be up at stores and service centres once the announcement is made on Monday

exchange4media Staff Sep 7, 2020 8:24 AM

Warner?blur=25

TheSmallBigIdea will create localised and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities

exchange4media Staff Aug 25, 2020 1:59 PM

mandate?blur=25

The agency aim at strengthening Universal Music India’s position among existing consumers while establishing new followers and admirers for their artistes

exchange4media Staff Aug 13, 2020 3:12 PM

mandate?blur=25

The mandate requires the agency to take care of brand communication, creative collaterals, digital presence, online reputation management, among other things

exchange4media Staff Jul 29, 2020 2:39 PM

ZEETV?blur=25

The agency will focus on strengthening and creating unique efficiency social content backed by data from their analytics service ACE

exchange4media Staff Jul 22, 2020 12:46 PM

Vodafone?blur=25

The brand initiative is meant to facilitate service without direct contact

exchange4media Staff Jun 10, 2020 10:00 PM

Sajid Dadarkar, Porus Jose and Ashwini Vyas?blur=25

Sajid Dadarkar and Ashwini Vyas have both been appointed as Senior Creative Directors

exchange4media Staff Jun 3, 2020 7:47 PM

Google?blur=25

Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company

exchange4media Staff May 28, 2020 4:45 PM

Peps BEDTalks?blur=25

Conceptualised with Phantom Ideas, the campaign is a series of boring topics aimed at putting people to sleep

exchange4media Staff May 23, 2020 10:00 PM

ideatelabs?blur=25

The digital-first creative agency has onboarded new clients such as Tata Tele Business Services, UTI Mutual Funds, TransUnion CIBIL, IDC Technologies amongst others

exchange4media Staff May 19, 2020 5:46 PM

Harikrishnan Pillai?blur=25

Considering the increasing number of people watching television, TheSmallBigIdea will increase the channels’ presence and engagement with viewers with immediate focus

exchange4media Staff Apr 28, 2020 12:13 PM

Telecom?blur=25

While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

CenturyPly The Right Choice The Wise Choice?blur=25

The campaign will also be promoted across multiplexes and will be highly visible on relevant online platforms

exchange4media Staff Mar 3, 2020 3:46 PM

movie marketing?blur=25

With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts

Shreshtha Verma Feb 18, 2020 8:20 AM