idea
ZEEVajwa-TSBI Bharat?blur=25

Manish Solanki, COO & Co-founder, TheSmallBigIdea, said that they are excited to bring the cultural and regional essence of the Marathi language to their digital consumers

exchange4media Staff Feb 5, 2021 8:54 AM

Lokesh Shah?blur=25

Shah's experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns

exchange4media Staff Jan 20, 2021 1:24 PM

tif?blur=25

As part of the mandate, the agency will develop a competitive and brand marketing strategy for Naga foods while optimising their media spends

exchange4media Staff Jan 4, 2021 12:15 PM

vi?blur=25

In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”

exchange4media Staff Dec 23, 2020 12:55 PM

kavita nair?blur=25

On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era

exchange4media Staff Dec 4, 2020 8:20 AM

Viveks?blur=25

@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements

exchange4media Staff Oct 22, 2020 1:25 PM

droom?blur=25

Under the acquisition, both co-founders of the company will join the Droom team

exchange4media Staff Oct 1, 2020 12:59 PM

VI?blur=25

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

Vi?blur=25

According to media reports, the telecom operator will be setting aside a sizeable amount on BTL activation purposes

exchange4media Staff Sep 18, 2020 9:45 AM

VI?blur=25

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

kavita Nair?blur=25

Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, talks about the new brand identity ‘Vi’

Dipali Banka Sep 10, 2020 8:46 AM

Vodafone Idea?blur=25

The new company logo and signage will be up at stores and service centres once the announcement is made on Monday

exchange4media Staff Sep 7, 2020 8:24 AM

Warner?blur=25

TheSmallBigIdea will create localised and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities

exchange4media Staff Aug 25, 2020 1:59 PM

mandate?blur=25

The agency aim at strengthening Universal Music India’s position among existing consumers while establishing new followers and admirers for their artistes

exchange4media Staff Aug 13, 2020 3:12 PM

mandate?blur=25

The mandate requires the agency to take care of brand communication, creative collaterals, digital presence, online reputation management, among other things

exchange4media Staff Jul 29, 2020 2:39 PM

ZEETV?blur=25

The agency will focus on strengthening and creating unique efficiency social content backed by data from their analytics service ACE

exchange4media Staff Jul 22, 2020 12:46 PM

Vodafone?blur=25

The brand initiative is meant to facilitate service without direct contact

exchange4media Staff Jun 10, 2020 10:00 PM

Sajid Dadarkar, Porus Jose and Ashwini Vyas?blur=25

Sajid Dadarkar and Ashwini Vyas have both been appointed as Senior Creative Directors

exchange4media Staff Jun 3, 2020 7:47 PM

Google?blur=25

Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company

exchange4media Staff May 28, 2020 4:45 PM