idea

The revenues have grown by 0.1% QoQ in the fourth quarter, says the release

exchange4media Staff 5 days ago

On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat

Shweta Raaj Singh 23-April-2019

As part of Idea 4G #IndiaKaLiveNetwork initiative, the campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time

exchange4media Staff 08-April-2019

Idea recorded nearly 15 million views for its #IndiaKaLiveNetwork campaign on digital

exchange4media Staff 05-April-2019

The campaign has been based on the insight that public behaviour is often dictated by “Who’s watching” 

exchange4media Staff 27-March-2019

The agency will be focusing on delivering a brand new look to ETC’s social media

exchange4media Staff 25-March-2019

The partnership provides customers easy access to ZEE5 content; the portfolio includes original shows and films, premium movies, digital movie premieres of upcoming blockbuster films, and more

exchange4media Staff 18-March-2019

Idea 4G – India ka Live Network campaign focuses on the power of Live video in bringing about a societal change 

exchange4media Staff 12-March-2019

Accessible on smartphones and basic feature phones, Idea Sakhi offers three features - Emergency Alerts, Emergency Balance and Private Number Recharge

exchange4media Staff 08-March-2019

Rannvijay Singh, Karanvir Bora, and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

exchange4media Staff 07-March-2019

As part of the partnership, subscribers of Vodafone Play and Idea Movies & TV apps will have full access to Shermaroo’s content library across genres and languages

exchange4media Staff 04-March-2019

A latest study by Hungama Music shows users making an increased preference for content that is local and in their language 

Tasmayee Laha Roy 01-March-2019

Alcohowl aims at creating the perfect blend of alcohol-related events, reviews, tastings and trends to give alcohol connoisseurs a different outlook on the art of fine drinking

exchange4media Staff 27-February-2019

Ad film’s concept is aligned with Vibha's goal of enabling a brighter future for children

exchange4media Staff 05-February-2019

The campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi

exchange4media Staff 02-February-2019

The agency will continue with their digital duties for the brand with a key focus on the exploration of driving measurable footfalls for engagements

exchange4media Staff 24-January-2019

First marketing campaign of 2019, #Strongereveryhour, conceptualised by Ogilvy & Mather India, showcases improved network at crowded places

exchange4media Staff 15-January-2019

The agency will continue to handle the social channels, website and digital duties of the brand

exchange4media Staff 22-October-2018

Saxena, Vice President Digital Content Services, Vodafone Idea Ltd, speaks about content marketing campaigns and the role of technology in content marketing

exchange4media Staff 28-September-2018

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri 26-September-2018

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