idea

The partnership provides customers easy access to ZEE5 content; the portfolio includes original shows and films, premium movies, digital movie premieres of upcoming blockbuster films, and more

exchange4media Staff 3 hours ago

Idea 4G – India ka Live Network campaign focuses on the power of Live video in bringing about a societal change 

exchange4media Staff 6 days ago

Accessible on smartphones and basic feature phones, Idea Sakhi offers three features - Emergency Alerts, Emergency Balance and Private Number Recharge

exchange4media Staff 1 week ago

Rannvijay Singh, Karanvir Bora, and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

exchange4media Staff 1 week ago

As part of the partnership, subscribers of Vodafone Play and Idea Movies & TV apps will have full access to Shermaroo’s content library across genres and languages

exchange4media Staff 04-March-2019

A latest study by Hungama Music shows users making an increased preference for content that is local and in their language 

Tasmayee Laha Roy 01-March-2019

Alcohowl aims at creating the perfect blend of alcohol-related events, reviews, tastings and trends to give alcohol connoisseurs a different outlook on the art of fine drinking

exchange4media Staff 27-February-2019

Ad film’s concept is aligned with Vibha's goal of enabling a brighter future for children

exchange4media Staff 05-February-2019

The campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi

exchange4media Staff 02-February-2019

The agency will continue with their digital duties for the brand with a key focus on the exploration of driving measurable footfalls for engagements

exchange4media Staff 24-January-2019

First marketing campaign of 2019, #Strongereveryhour, conceptualised by Ogilvy & Mather India, showcases improved network at crowded places

exchange4media Staff 15-January-2019

The agency will continue to handle the social channels, website and digital duties of the brand

exchange4media Staff 22-October-2018

Saxena, Vice President Digital Content Services, Vodafone Idea Ltd, speaks about content marketing campaigns and the role of technology in content marketing

exchange4media Staff 28-September-2018

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri 26-September-2018

Degamwala will be responsible for talent management, building capabilities, people development, among others

exchange4media Staff 20-September-2018

‘Perfect ka pressure hatao, Idea 4G ke saath apni real life dikhao’ has been Shimit Amin, the director of films such as Chak De, Rocket Singh – Salesman of the year, Ab Tak Chappan.

exchange4media Staff 18-September-2018

The recent Vodafone-Idea merger is believed to have more than doubled the subscriber-related incentives offered to retailers. The big question now is: What will be the next move of two-year-old Jio?

Misbaah Mansuri 12-September-2018

Experts feel that keeping the brands separate under the umbrella company is a good start

Venkata Susmita Biswas 03-September-2018

Marketing campaign introducing the new company is expected to break in two weeks

Venkata Susmita Biswas 01-September-2018

Kumar Mangalam Birla will be the non-executive Chairman and Balesh Sharma is the new CEO of the merged entity

exchange4media Staff 31-August-2018