Z enters into partnership with Ideabaaz Tech

Zee Entertainment Enterprises Ltd. (‘Z’) has entered into a strategic partnership with integrated start-up platform Ideabaaz Tech Pvt. Ltd. The partnership marks a firm step in the Company’s efforts to redefine entertainment for consumers by consistently identifying new growth opportunities in the realm of content and technology, stated a press release.

Founded by Jeet Wagh and Family, Ideabaaz is an integrated start-up reality show and platform designed to discover, mentor and fund entrepreneurs from tier II and tier III cities, fostering inclusive innovation and entrepreneurial growth, in line with India’s aspiration to become a tech-driven economy by 2047. It combines media, entrepreneurship and innovation, which seamlessly aligns with the business approach adopted by the Company to drive impact through inclusive innovation.

“Leveraging its unique strengths and unified approach, ‘Z’ and Ideabaaz Tech Pvt. Ltd. will launch a new Intellectual Property (IP) to build India’s largest tier II and tier III start-up ecosystem titled Ideabaaz,” stated a press release.

Ideabaaz is a jointly developed and co-funded IP that blends the pioneering legacy, entrepreneurial spirit and strong consumer connect of ‘Z’ with Ideabaaz’s entrepreneurial vision. Created and curated by the renowned media expert, Raj Nayak, who is also an investor in Ideabaaz, along with Mr. Jeet Wagh and Mr. Sagoon Wagh, the show is aimed towards the start-up ecosystem. The show will be propelled by ‘Z’s massive reach of over 1.3 billion viewers across the globe and its robust presence across languages by premiering on the flagship Hindi television channel, Zee TV, and its digital entertainment platform, ZEE5.

In a pioneering move, ‘Z’ will adopt a dual-platform strategy for the show by blending the immense reach and collective viewing experience of linear television with the scale and interactivity of digital platforms to create a holistic and synergistic content offering for consumers. Leveraging the strengths of TV AND Digital is a firm reflection of the Company’s commitment to adopt a futuristic omni-channel content strategy that ensures maximum reach and enhanced engagement with the consumers.

Tapping into the various consumer cohorts across regions, the show will enable Indian entrepreneurs from tier II and tier III markets a unique opportunity to showcase their business ideas and innovations on a national and international level by pitching across languages, breaking accessibility barriers and securing funding and mentorship.

Commenting on the association, Company Spokesperson, Zee Entertainment Enterprises Ltd. said:“For over three decades, ‘Z’ has redefined the content ecosystem through unique offerings that entertain and engage with its consumers. The strategic partnership with Ideabaaz Tech Pvt. Ltd. is a perfect extension of our vision to create purposeful entertainment for our consumers with content that blends creativity with technology-led innovation. Presenting Ideabaaz on Zee TV and ZEE5 will enable us to tap into the rich, entrepreneurial spirit of Bharat and showcase unheard stories and innovations from the tier II and tier III markets. We will continue to take the necessary steps and build meaningful engagement for our consumers in the realm of content and technology.”

Jeet Wagh, Founder, Ideabaaz added:“Our mission is to create an ecosystem where ideas are nurtured, talent is celebrated and opportunities are accessible to all. Tapping into the Nation’s vision towards technology and innovation, coupled with the network reach and strength of ‘Z’, we believe this is the right moment to build a new wave of start-ups that can shape India’s future.”