Decor Influencer Rati Chaudhary acquires The Ideal Home & Garden from Next Gen Publishing

Decor influencer Rati Chaudhary has acquired The Ideal Home and Garden from Next Gen Publishing for an undisclosed amount.

With over five years of experience in the world of home decor while balancing a successful corporate career, Rati has now shifted her focus entirely to reviving the beloved publication.

Rati Chaudhary, who started managing the magazine’s Instagram account as a consulting editor last year, saw the potential to breathe new life into The Ideal Home and Garden, a brand that, despite the print magazine’s closure post COVID-19, retained a loyal and engaged social media following.

"The magazine faced challenges during the pandemic when it had to shut down," said Rati Chaudhary. "But they still had a significant following on Instagram, and I saw an opportunity. Initially, I was just managing the Instagram page, but the response was overwhelming. That’s when I decided to acquire the entire IP."

Girish Mallya, COO Next Gen Publishing, added: "We've worked closely with Rati as our Consulting Editor for the past year and quickly realized she was in the best position to lead The Ideal Home and Garden independently. We’re confident in her ability to grow the title beyond just a magazine. Next Gen will continue to support Rati by driving advertising and sponsored content initiatives as a vendor partner."

This acquisition marks a significant step for both Rati and The Ideal Home and Garden as the publication aims to grow into a multi-platform brand engaging with design enthusiasts to build a vibrant and thriving community. Readers and followers can expect a refreshed vision and innovative content, ensuring that The Ideal Home and Garden remains a household name in the decor space.