At HTC Vive, Sandil was Corporate Vice President-Marketing, Viveport, VIVE Studios, New Platforms

exchange4media Staff 14-March-2019

Increased investment into original content, better customer engagement and proliferation of devices expected to bring key developments

Madhuwanti Saha and Anjali Thakur 18-January-2019

India’s newest publisher adopts video strategy to deliver high value digital journalism to 15 million visitors

exchange4media Staff 16-April-2018

Malayala Manorama Group is one of India’s largest publishing companies, with more than 40 publications in circulation, its digital arm, Manorama Online sees traffic from 200 countries and 16 million unique visitors per month.

exchange4media Staff 26-February-2018

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff 13-February-2017

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

Priyanka Mehra 24-January-2017

SMG Insight will supply HTC with continuous media and sponsorship research, allowing HTC to evaluate their partnership and provide the necessary data to inform partnership decisions

exchange4media Staff 30-April-2015

Seth is currently HTC India Head of Marketing. He will report to South Asia Regional President, Faisal Siddiqui

exchange4media Staff 20-February-2015

Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns

Ankur Singh 03-November-2014

Mobile manufacturers line up their premium and cheapest models for the festive season with Apple, Samsung and Sony prepping to spend at least Rs 300 crore on ad campaigns in October

Ankur Singh 16-October-2014

The Taiwanese smartphone maker has plans to focus on the mid-market segment with competitive pricing of all its smartphones beginning this festive season

Ankur Singh 25-September-2014

Top marketers at exchange4media's CMO League analyse how tier II and III cities are potentially big growth drivers and highlight the importance of customising solutions for these markets

Rashi Bisaria 09-September-2014

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra 23-September-2013

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra 23-September-2013

HTC unveils its latest offering to combat competition in the smartphone category, as well as expand consumer base with a focus on youth

Priyanka Mehra 29-May-2013

Following a multi-agency pitch, mobile handset manufacturer HTC India has awarded its media duties to OMD India’s Delhi office. The business is pegged in the vicinity of Rs 40-45 crore.

Noor Fathima Warsia 12-September-2011

As the Mobile World Congress winds down, the iPhone 4 is named best mobile device, and Intel CEO Paul Otellini hints that for the first time a smartphone might be powered by an Intel chip.

exchange4media Staff 18-February-2011