Platforms have been leveraging cutting-edge technologies like AI, machine learning and deep video analytics to ensure seamless streaming despite the unprecedented traffic

Tasmayee Laha Roy Jun 22, 2020 8:27 AM

Brightcove Beacon enables content owners to quickly and easily generate applications for desired platforms and extend audience reach to millions of viewers

exchange4media Staff Sep 11, 2019 5:32 PM

Experts talk about whether the brand, with their new product Wildfire X, will be able to attract customers after exiting the smartphone market a year ago

Dolly Mahayan Aug 20, 2019 8:53 AM

The app will use Brightcove to stream online fitness videos to encourage and inspire a healthy lifestyle for Indian consumers

exchange4media Staff Jul 11, 2019 1:40 PM

At HTC Vive, Sandil was Corporate Vice President-Marketing, Viveport, VIVE Studios, New Platforms

exchange4media Staff Mar 14, 2019 11:14 AM

India’s newest publisher adopts video strategy to deliver high value digital journalism to 15 million visitors

exchange4media Staff Apr 16, 2018 4:59 PM

Malayala Manorama Group is one of India’s largest publishing companies, with more than 40 publications in circulation, its digital arm, Manorama Online sees traffic from 200 countries and 16 million unique visitors per month.

exchange4media Staff Feb 26, 2018 6:03 PM

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff Feb 13, 2017 8:44 AM

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

Priyanka Mehra Jan 24, 2017 9:38 AM

SMG Insight will supply HTC with continuous media and sponsorship research, allowing HTC to evaluate their partnership and provide the necessary data to inform partnership decisions

exchange4media Staff Apr 30, 2015 12:57 PM

Seth is currently HTC India Head of Marketing. He will report to South Asia Regional President, Faisal Siddiqui

exchange4media Staff Feb 20, 2015 5:02 PM

Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns

Ankur Singh Nov 3, 2014 8:02 AM

Mobile manufacturers line up their premium and cheapest models for the festive season with Apple, Samsung and Sony prepping to spend at least Rs 300 crore on ad campaigns in October

Ankur Singh Oct 16, 2014 7:58 AM

The Taiwanese smartphone maker has plans to focus on the mid-market segment with competitive pricing of all its smartphones beginning this festive season

Ankur Singh Sep 25, 2014 7:54 AM

Top marketers at exchange4media's CMO League analyse how tier II and III cities are potentially big growth drivers and highlight the importance of customising solutions for these markets

Rashi Bisaria Sep 9, 2014 8:48 AM

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra Sep 23, 2013 9:09 AM

The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media

Priyanka Mehra Sep 23, 2013 7:46 AM

HTC unveils its latest offering to combat competition in the smartphone category, as well as expand consumer base with a focus on youth

Priyanka Mehra May 29, 2013 8:12 PM

Following a multi-agency pitch, mobile handset manufacturer HTC India has awarded its media duties to OMD India’s Delhi office. The business is pegged in the vicinity of Rs 40-45 crore.

Noor Fathima Warsia Sep 12, 2011 8:22 AM

As the Mobile World Congress winds down, the iPhone 4 is named best mobile device, and Intel CEO Paul Otellini hints that for the first time a smartphone might be powered by an Intel chip.

exchange4media Staff Feb 18, 2011 7:29 AM