holi
BW Wellbeing World of BW Businessworld is back with its annual conference, the 5th edition of the Festival of Wellbeing & Awards, to celebrate holistic wellbeing
e4m Staff May 29, 2026 4:29 PM
Rajiv Vimal currently serves as CFO at PPG Asian Paints Private Limited
He was earlier the Chief Commercial Officer – Holidays, Visas, Experiences & Cruises
His most recent role was Cluster Director of Sales and Marketing at Hyatt Hotels
e4m Staff Apr 13, 2026 1:37 PM
Traditionally, festive and occasion-led periods such as Holi, Eid and Mother’s Day saw brands lean heavily on TV, print and outdoor to drive mass reach
Sunidhi Vijay Mar 23, 2026 9:31 AM
Conceptualised by Publicis Groupe India, the campaign brought together Tanmay Bhat, Aaditya Kulshreshtha, Anuj Gupta and Aishwarya Mohanraj
e4m Staff Mar 4, 2026 12:32 PM
Marketers are realising that a one-day celebration does not justify blanket national spends. Instead, smart money is moving towards regional creator-led storytelling
Shalinee Mishra Mar 4, 2026 9:07 AM
This year, while the number of campaigns may be fewer, the ones on display are sharp, visible and rooted in the spirit of the season
Chehneet Kaur Mar 4, 2026 8:52 AM
The AI powered digital film blends vibrant festive imagery with seamless performance transitions
Medusa’s latest campaign, ‘Mehsoos Kar, Har Rang’, urges people to go beyond the visual spectacle of the festival
e4m Staff Mar 3, 2026 11:14 AM
Dr Indu Ballani, Consultant Dermatologist, explains that while Holi is a festival of joy, skin can suffer from abrasion and harsh chemicals if proper care is not taken
e4m Staff Mar 3, 2026 11:05 AM
How a Holi film about childhood friendship became one of the most discussed ads in recent Indian advertising history
Aryendra Khan Mar 3, 2026 8:04 AM
As we step into 2026, we look at brand spots that caught our eye this holiday season
Soumya Gawri Jan 3, 2026 9:09 AM
AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic
Soumya Gawri Dec 26, 2025 8:57 AM
A look at the good, the goofy, and the gloriously season-soaked campaign spots of this week
Soumya Gawri Dec 13, 2025 9:43 AM
The update brings enhanced Meta AI image creation, reactions in voice chats and more, making it easier for users to stay connected this holiday season
e4m Staff Dec 12, 2025 12:30 PM
Uncertainty could drag on due to holiday shutdown in the US; heightening fears of layoffs, perk cuts & tougher in-office mandates
Kanchan Srivastava and Soumya Gawri Dec 11, 2025 8:53 AM
Guest Column: Rohan Chincholi, Chief Digital Officer at Havas Media India, shares his take on the evolution of E-Commerce and the consumer journey
Rohan Chincholi Jul 24, 2025 9:03 AM
Kharga is currently serving as the Chief Customer Officer of Mahindra Group
Pratik Mazumder has over 25 years of expertise in the marketing and media domain
Over 600+ video clips and 6,200 images have been put together for the campaign
As we wade through a kaleidoscope of advertisements, let's dive into some standout Holi ads from 2025 that have splashed our screens with creativity and flair
Soumya Gawri Mar 14, 2025 10:00 AM
This creative campaign was ideated in-house by Swiggy Instamart in collaboration with Dentsu Creative Isobar
e4m Staff Mar 12, 2025 5:31 PM
The film 'Gulaal & Gravy' is a tribute to India's rich and diverse culinary heritage
e4m Staff Mar 12, 2025 12:29 PM
The ‘Can’t Stand Still’ campaign reflects the ethos of keep walking and wanting more from life
e4m Staff Oct 28, 2024 3:12 PM
Among those present were MP Shri Manoj Tiwari and MP Shri Dinesh Lal Yadav
e4m Staff Mar 28, 2024 12:51 PM
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
e4m Staff Mar 26, 2024 8:36 AM
The campaign has been conceptualized and crafted by Thought Blurb Communications
e4m Staff Mar 25, 2024 2:00 PM
The CGI-based video showcases the XV800 party speaker in a larger-than-life portrayal
e4m Staff Mar 22, 2024 11:46 AM
The film highlights the role of snacks, sweets and savouries in the Holi festivities
e4m Staff Mar 18, 2024 1:29 PM
The ad depicts Christmas celebrations in India as a melting pot for different cultures
e4m Staff Dec 22, 2023 11:30 AM
The quirky OOH campaign across Delhi-NCR is a subtle dig at the city's declining air quality
e4m Staff Nov 6, 2023 10:30 AM
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Nilanjana Basu Oct 17, 2023 8:53 AM
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Nilanjana Basu May 17, 2023 8:39 AM
Previously, he worked with Alchemlife Pvt Ltd as General Manager, Marketing
exchange4media Staff May 16, 2023 4:46 PM
Taboola’s India Readership Insights for March 2023 identifies themes that engaged Indian readers through the month
exchange4media Staff Apr 11, 2023 10:58 AM
The dairy brand partnered with mCanvas to create an engaging ad and share a personalised Holi greeting
exchange4media Staff Mar 10, 2023 1:45 PM
Netizens accuse brand of trying to tarnish the Hindu festival
exchange4media Staff Mar 9, 2023 2:34 PM
Following right-wing outrage on Twitter, the food delivery platform has pulled down the Holi ad that requests revellers to not throw eggs at each other
exchange4media Staff Mar 8, 2023 1:31 PM
The campaign #BerangHoKhabrein urges to let the news be devoid of colours of preconceived opinions and hatred
exchange4media Staff Mar 8, 2023 9:16 AM
The film shows how two estranged families come together to celebrate the festival of colours with Haldiram's sweets
exchange4media Staff Mar 4, 2023 9:39 AM
The campaign has been conceptualized by Saatchi & Saatchi Propagate
exchange4media Staff Mar 4, 2023 9:38 AM