Piramal Finance celebrates Holi with AI film
Over 600+ video clips and 6,200 images have been put together for the campaign
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Published: Mar 17, 2025 9:33 AM | 1 min read
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This Holi, Piramal Finance took a creative leap with an AI-generated film, Masti Ke Rang, Neeyat Ke Sang.
Crafted entirely by the in-house team, this was a playful experiment to see how AI could capture the joy and energy of Holi—without a single camera or traditional production setup.
Over 600+ video clips and 6,200 images were put together for the campaign.
“We didn’t create an AI film just to say we did it. This was all about testing, tweaking, and seeing where creativity meets technology—pushing the limits of these tools out of curiosity,” said Arvind Iyer, Marketing Head at Piramal Finance. “Some things turned out great, some surprised us—but at the end of the day, it was all about the joy of trying something new.”
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