Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets

Pooja Yadav Oct 23, 2025 9:17 AM

Anand was earlier the Managing Director of Havmor Ice Cream

e4m Staff Oct 15, 2025 3:06 PM

Prior to this, Debabrata Mukherjee was Managing Director and CEO of Bata Shoe Company (Bangladesh)

e4m Staff Oct 15, 2025 12:56 PM

The tagline of the campaign is, Soooo Tasty, You Wanna Havmoorrrr!

e4m Staff Mar 27, 2025 6:01 PM

Brands like Havmor, Xiaomi India and BigBasket roped in nano influencers this Diwali to leverage real-life scenarios

Shalinee Mishra Nov 4, 2024 9:14 AM

Lotte Wellfood announced the move as part of its strategic initiative, One India, that aims to enhance its brand presence and secure growth momentum in the Indian confectionery & ice cream market

e4m Staff Aug 7, 2024 1:46 PM

Verma was previously with Biryani By Kilo

exchange4media Staff Jun 5, 2023 12:51 PM

The account size is believed to be between Rs 100 cr and Rs 150 cr

Naziya Alvi Rahman Mar 28, 2023 4:58 PM

Ropes in Hardik Pandya as brand ambassador

exchange4media Staff Mar 23, 2023 7:08 PM

The account will be handled by the agency's Gurugram team

exchange4media Staff Jul 9, 2021 11:28 AM

The brand has associated with 20 influencers where they are initiating a trend through a transition video with their version of #HeartbeatChallenge

exchange4media Staff Feb 13, 2021 4:00 PM

Prior to Havmor Ice Cream, he was associated with McCain Foods

e4m Desk Jan 19, 2021 4:08 PM

The agency will handle communication for print and digital media

exchange4media Staff Jan 11, 2021 2:52 PM

The company has launched a digital campaign to promote their new flavours

exchange4media Staff Jan 2, 2021 8:01 AM

The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry

exchange4media Staff Nov 5, 2020 8:32 AM

Panelists Tamanna Dhamija, Pavan Singh, Vincent Noronha, Adit Kohli, and Tasmayee Roy will discuss how the shift from ordering in to cooking-at-home has impacted the food industry

exchange4media Staff Nov 4, 2020 8:55 AM

Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more

Neeta Nair Oct 12, 2020 9:20 AM

The agency will be taking care of the brand’s digital innovations, content creation and consumer engagement

exchange4media Staff Jul 13, 2020 2:12 PM

Digital film ‘Sabse pehle kya karega?’is conceptualised by Sideways

exchange4media Staff May 31, 2020 10:00 AM