As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to topple it

Nilanjana Basu Dec 14, 2022 8:16 AM

Experts outline the correct way of implementing regional marketing to reach elusive local audiences in the far corners of the country

Nilanjana Basu Dec 2, 2022 8:45 AM

Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out

Nilanjana Basu Nov 21, 2022 8:29 AM

At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts

Nilanjana Basu Nov 14, 2022 9:06 AM

Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates

Javed Farooqui Nov 7, 2022 8:33 AM

Experts believe that self-regulation by social media companies needed a check and the new IT rule amendment could be an answer to it, although it needs to be dealt with care

Nilanjana Basu Nov 2, 2022 8:45 AM

Experts believe ad spending in the hospitality sector can reach pre covid levels this year

Nilanjana Basu Oct 7, 2022 2:17 PM

Mirum and Resulticks will work jointly to enable brands to enrich customer experience

exchange4media Staff Feb 7, 2022 11:28 AM

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big gains in the next financial year

Javed Farooqui Dec 14, 2020 8:08 AM

The account will be serviced from Mirum India’s Mumbai office

exchange4media Staff Jul 29, 2020 10:39 AM

Patel has been with Mirum for more than 4 years and was earlier leading the technology practice

exchange4media Staff Jun 24, 2020 10:38 AM

Guest Column: Hareesh Tibrewala, Joint CEO, Mirum, writes that from reading books to karaoke on Zoom, there was ample spare time to pursue non-business passions

Hareesh Tibrewala Jun 15, 2020 8:45 AM

The agency will implement Salesforce Marketing Cloud suite for automating personalised communication for NIIT

exchange4media Staff Jun 5, 2020 11:43 AM

In this edition of 'Beating All Odds', Hareesh Tibrewala and Sanjay Mehta, Joint CEOs - Mirum India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman May 6, 2020 8:36 AM

Ahuja’s move comes after an eight-year stint with 82.5 Communications as Senior Vice President

exchange4media Staff Apr 21, 2020 10:49 AM

Forbes Agency Council is an invitation-only community for executives in successful Public Relations, Media Strategy, Creative, and Advertising agencies

exchange4media Staff Jan 6, 2020 12:19 PM

A marketing automation platform will enable Prestige to ensure contextual and relevant communication to its customers, creating a seamless user experience

exchange4media Staff Nov 4, 2019 11:15 AM

Industry experts say the ease of business proposed in the Budget has been encouraging but there is a need for substantial reform measures

exchange4media Staff Jul 8, 2019 8:57 AM

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

exchange4media Staff May 21, 2018 9:30 AM