Mirum enables marketing automation solutions for NIIT

The agency will implement Salesforce Marketing Cloud suite for automating personalised communication for NIIT

e4m by exchange4media Staff
Updated: Jun 5, 2020 11:43 AM
mirum NIIT

NIIT is a leading skills and talent development corporation building a manpower pool for global industry requirements. It has a footprint in over 30 countries offering training and development solutions to individuals, enterprises, and institutions. 

Mirum is responsible for implementing Salesforce Marketing Cloud, the world's most powerful 1:1 digital marketing platform, for automating personalized communication.

Mirum is India’s leading digital solutions agency and a Salesforce Gold Consulting Partner, with over 8 years of association with Salesforce and 100+ Marketing Automation installations across the entire stack of Social Studio, Exact Target and now Datorama & DMP. Mirum is part of WPP Group.

Hareesh Tibrewala, Joint CEO, Mirum India, says, “NIIT is a leader in skill development space and it is a great experience to work with them. Mirum has been one of the early providers of Marketing Automation services in India and is now a Salesforce go-to-partner for Marketing Cloud implementations. We have brought to the table our 8 years of experience, to provide a seamless marketing automation solution for NIIT.”

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