halloween
For Indian marketers, Halloween 2025 proved that micro-occasions can generate macro engagement
Soumya Gawri Nov 1, 2025 8:28 AM
The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun
e4m Staff Oct 31, 2025 2:36 PM
The campaign has been conceptualised and executed by Tonic Worldwide
e4m Staff Oct 30, 2025 11:00 AM
The spike in cocoa costs—driven by supply chain disruptions, climate concerns, and geopolitical tensions—has been forcing major brands to cut back on their marketing and promotional spending
Kanchan Srivastava Mar 1, 2025 8:44 AM
With Diwali and Halloween falling on the same day this year, brands are making an effort to capture the crossover moment in the best possible way
e4m Staff Oct 31, 2024 12:00 PM
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which has been steadily bewitching Indian consumers
Tanzila Shaikh & Nilanjana Basu Oct 31, 2023 9:10 AM
With the growing trend of Halloween festivities in India, the campaign aims to familiarise the Indian audience with the rituals of the festival
exchange4media Staff Nov 1, 2022 1:26 PM
With this campaign, DDB For Good is inviting purpose-driven brands to collaborate and drive positive change in the world we live in
exchange4media Staff Nov 1, 2021 10:54 AM
The films will premiere this Saturday, October 31, 2020, at 9:00 PM and 11:00 PM respectively
exchange4media Staff Oct 30, 2020 1:40 PM