The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry heads tell e4m

Shantanu David May 23, 2022 8:49 AM

The campaign, Boost: Game Stamina Ka, has a unique game customized within World Cricket Championship 3

exchange4media Staff Apr 1, 2022 6:55 PM

The GroupM ESP Sporting Nation Report 2022 also says that sports AdEx has surpassed 2019 levels in both TV and digital at Rs 6,018 crore

exchange4media Staff Mar 25, 2022 11:28 AM

The report, unveiled by Vinit Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, at the e4m GameOn summit focuses on the current gaming landscape and what it has for brands

exchange4media Staff Mar 12, 2022 8:26 AM

The online summit will also witness the unveiling of e4m-GroupM ESP Report on the Indian online gaming landscape

exchange4media Staff Mar 10, 2022 12:44 PM

ESP Properties has helped brands like Paytm, Colgate, Myntra and Cadbury Dairy Milk close deals for IPL

exchange4media Staff Oct 12, 2020 10:59 AM

The report further says - the overall Sports Sponsorship market in India has crossed the mark of Rs 9,000 crore for the first time

exchange4media Staff May 12, 2020 1:52 PM

The total number of movies released nationwide increased by 14% from 951 in 2017 to 1,087 in 2018, says the report

exchange4media Staff May 28, 2019 11:39 AM

The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff Jul 9, 2015 10:29 AM

The white paper offers a comprehensive analysis of factors that contribute to the increasing popularity of sports leagues, from team performance to celebrity endorsement

exchange4media Staff Jul 9, 2015 8:18 AM

GroupM ESP's Indian Sports Sponsorship Report said that on-ground sponsorship for cricket reduced to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013. Could it be because of clutter, prices, or competition? We explore the reasons

Collin Furtado Apr 21, 2015 8:47 AM

GroupM ESP has released top 10 trends of entertainment and sports marketing for the year 2015. The report says 2015 is a significant year of change in the sports and entertainment industry

exchange4media Staff Jan 13, 2015 1:41 PM

Reports say the sport is second only to cricket, with the popular English Premier League (EPL), enjoying a viewership of 53 TVTs across 216 matches in 2013. But will the ISL and the sport in India gain much from the impressive numbers?

Collin Furtado Sep 30, 2014 12:47 PM

Reports say the sport is second only to cricket, with the popular English Premier League (EPL), enjoying a viewership of 53 TVTs across 216 matches in 2013. But will the ISL and the sport in India gain much from the impressive numbers?

Collin Furtado Sep 30, 2014 8:16 AM

GroupM ESP implemented sponsorship deals for AskMe.com, Havells, RedBus.in, and Chola MS to leverage the SIIMA sponsorship platform

exchange4media Staff Sep 18, 2014 11:44 AM

OPPO India comes on board as the Title Sponsor, while Birla White is the Associate Sponsor for the Champions League T20, which commences on September 13, 2014

exchange4media Staff Sep 10, 2014 2:01 PM

As per the India Sports Sponsorship Report 2014, total sports mktg spends, which stood at Rs 21.39 bn in 2008, rose by 92% to Rs 41.1 bn in 2014. Spend in sport in India are dominated by cricket

exchange4media Staff Mar 4, 2014 5:24 PM

The specialist business unit of GroupM operating in the field of entertainment, sports & live, celebrities & content, is looking to explore opportunities in Eastern India

exchange4media Staff Aug 3, 2013 8:33 AM