Mobile gaming to benefit the most in post COVID-19 era: GroupM ESP report

The report further says - the overall Sports Sponsorship market in India has crossed the mark of Rs 9,000 crore for the first time

e4m by exchange4media Staff
Updated: May 13, 2020 9:01 AM

Sports sponsorship industry in India has been growing at a CAGR of 12.8% over the last 10 years, with the overall Sports Sponsorship market in India crossing the mark of Rs 9,000 crore for the first time, says a GroupM ESP report on the business of Indian Sports in the wake of the COVID-19 crisis.

With most of the sports tournaments either cancelled or indefinitely postponed, the YOY growth or estimation for the year that was done pre COVID-19 will not hold true, the report says.

It adds: “Once the dust around COVID-19 settles down, sports will play a pivotal role in helping fans deal with the emotional stress, post-pandemic trauma and give people at large reasons to look forward to.”

Mobile gaming will be the biggest gainers in the post-COVID-19 era. As per the report, there has been a 20% increase in the monthly active users during the lockdown in India, with daily average session going up from 30 min to 45 min and frequency of these sessions increasing to 5-7 per day as against 3 sessions per day during pre-COVID-19.

“In a parallel world, esports has been trying to emulate traditional sports for some time now to reach a larger and more mainstream audience. It had already become a billion-dollar industry pre-COVID pandemic with tournaments witnessing arenas filled with screaming fans and sponsors increasingly injecting monies in the ecosystem globally. With the lockdown in place and millions forced to stay at home; esports has shifted to online format filling up the void for many of the LIVE sports’ hungry fans worldwide.”

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