festive-spends
Predictive systems let marketers time programmatic video and shoppable formats in advance, stock up the right media before the rush, and allocate budgets better, share industry pundits
Shantanu David Sep 15, 2025 8:40 AM
It’s not just the volume of brand deals that’s rising—industry experts say deal values have surged by 15–25% as well
Shalinee Mishra Aug 25, 2025 9:27 AM
YouGov’s Diwali Spending Index data reveals a spending propensity of 117.37 among urban Indians - the highest in 4 years
Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall
Noel Dsouza Dec 10, 2020 8:50 AM
Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed
Sonam Saini Dec 7, 2020 8:49 AM
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
Noel Dsouza Dec 7, 2020 8:34 AM
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season
Nafisa Shaheen Nov 24, 2020 9:00 AM
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process
Noel Dsouza Nov 12, 2020 9:41 AM