Industry leaders witnessed a positive outcome during the time with a 50% value growth in revenue as compared to pre-festive months and saw a 75% recovery level from the pandemic downfall

Noel Dsouza Dec 10, 2020 8:50 AM

Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed

Sonam Saini Dec 7, 2020 8:49 AM

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season

Nafisa Shaheen Nov 24, 2020 9:00 AM

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process

Noel Dsouza Nov 12, 2020 9:41 AM

This much-needed recovery and increase in spends will help the advertising industry experience an overall growth of around 10-12 per cent over last year

exchange4media Staff Nov 6, 2017 8:59 AM

Lower inflation comes as good news to many key consumer-driven sectors as it leaves more money for discretionary spends in the hands of consumers especially during the festive period, leading brand categories like automobile, consumer durables, mobile to increase their ad spends

exchange4media Staff Sep 16, 2015 8:05 AM

Although in 2014 the ad volumes of 2-wheelers were higher, 4-wheelers are foreseen to be back in the game this year with higher sales, more launches and ad spends

exchange4media Staff Sep 15, 2015 9:45 AM

Although in 2014 the ad volumes of 2-wheelers were higher, 4-wheelers are foreseen to be back in the game this year with higher sales, more launches and ad spends

exchange4media Staff Sep 15, 2015 8:19 AM