festive-spends
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This much-needed recovery and increase in spends will help the advertising industry experience an overall growth of around 10-12 per cent over last year

exchange4media Staff Nov 6, 2017 8:59 AM

Will fall in inflation fuel more festive ad spends ??blur=25

Lower inflation comes as good news to many key consumer-driven sectors as it leaves more money for discretionary spends in the hands of consumers especially during the festive period, leading brand categories like automobile, consumer durables, mobile to increase their ad spends

exchange4media Staff Sep 16, 2015 8:05 AM

4-wheelers anticipated to speed past 2-wheelers in festive ad volumes ?blur=25

Although in 2014 the ad volumes of 2-wheelers were higher, 4-wheelers are foreseen to be back in the game this year with higher sales, more launches and ad spends

exchange4media Staff Sep 15, 2015 9:45 AM

4-wheelers anticipated to speed past 2-wheelers in festive ad volumes ?blur=25

Although in 2014 the ad volumes of 2-wheelers were higher, 4-wheelers are foreseen to be back in the game this year with higher sales, more launches and ad spends

exchange4media Staff Sep 15, 2015 8:19 AM