ferzad-palia
C Lab and MTV

C-LAB banked on big data AI platforms, to break down audiences’ music choices and genre affinities. This data guided the agency to strike an association between JBL and MTV Hustle

exchange4media Staff Aug 21, 2019 12:36 PM

sterling

Stand-up comic and actor Varun Thakur has been roped in as the host, mentor and ambassador for the project

exchange4media Staff Aug 7, 2019 1:23 PM

ferzad

Palia, Head – Youth, Music and English Entertainment, Viacom18, speaks to exchange4media about how MTV has held its own in the new tariff regime and the channel's latest content line up

Shikha Paliwal Aug 6, 2019 8:03 AM

Longlivemusic

The channels will partner for an initiative, #LongLiveMusic, to bring together over 40 artists to perform live on Facebook

exchange4media Staff Jun 19, 2019 2:44 PM

MTV BeatsBlood Mein Hai Blue

Launches #CricketMeinHaiBeat as a first-of-its-kind initiative to blend music and cricket in its best form

exchange4media Staff Jun 15, 2019 11:50 AM

MTV

Leo Burnett – Orchard has partnered with MTV to bring hard-hitting stories from around the world, giving a different perspective to the democratic privileges of India 

exchange4media Staff Apr 16, 2019 4:30 PM

Kabaddi

First season to run from May 13 to June 4, 2019, across three venues in Pune, Mysore and Bengaluru. A total of 44 games in season one to feature eight teams & 160 players including 16 foreign signings

exchange4media Staff Apr 10, 2019 7:23 PM

MTVBrave

The alliance comes close on the heels of Brave’s India foray with the much talked about fight night ‘Brave 20’ slated on 22nd December 2018 in Hyderabad

exchange4media Staff Dec 20, 2018 2:16 PM

The campaign is part of Singapore Tourism Board’s efforts to connect with the discerning and immersive, local experiences-seeking young travellers from India

exchange4media Staff Oct 7, 2018 10:18 AM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 6, 2018 8:54 AM

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Sonam Saini Jan 22, 2018 8:54 AM

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

Dolly Mahayan Oct 20, 2017 8:42 AM