Viacom18 expands digital portfolio with Voot Select

Voot Select will bring the best of content from Viacom18’s portfolio of channels on the digital platform 24 hours before the episodes debut on TV

e4m by exchange4media Staff
Updated: Mar 3, 2020 6:52 PM
Voot Select

Viacom18 has announced the expansion of its digital portfolio by launching Voot Select – the company’s newest foray into the subscription VoD services.

Voot Select will bring the best of content from Viacom18’s portfolio of channels on the digital platform 24 hours before the episodes debut on TV.

To bring alive its vision for how digital India views content, Voot Select will house 30+ path-breaking Originals, global content through partnerships with some of the biggest International studios, 1500+ cult blockbuster movies and stream over 35+ live TV channels.

To experience Voot Select, download the Voot app. One can select this new premium service on VOOT that is available for Android, iOS and web users for Rs 99 per month or Rs 999 for an annual subscription. A limited period introductory offer of Rs 499 for the annual subscription has also been announced.

Speaking about the network’s platform agnostic, content first strategy, Sudhanshu Vats, Group CEO & MD, Viacom18, said, “In a short span, VOOT has already emerged as one of India’s largest OTT platforms with 100 Mn MAUs and 100 Bn watch minutes. It is India’s most engaged platform with an average TSV of 50 mins. With projections of aggressive growth in Fibre to Home, Viacom18 is ready to go Digital First. VOOT Select is our premium SVoD offering developed to cater to this growing connected TV audience.”

He further added, “We’ve put together a very compelling proposition and even pushed the envelope with publishing content 24 hours before TV, clutter-breaking originals and international content. The launch of VOOT Select marks a key milestone in our journey to become a future-ready, pipe-agnostic storyteller.”

Voot Select will house exclusive global content from some of the world’s biggest studios, through partnerships with CBS, CBS All Access, Showtime, Fremantle, Endemol Shine, Chelsea TV, Arsenal TV, Real Madrid TV, BBC and Sony Pictures, among others.

Speaking about Voot’s business strategy, Gourav Rakshit, COO, Viacom18 Digital Ventures said: “Voot is the outcome of Viacom18’s vison to create a future ready digital business catering to the evolving digital entertainment needs of every Indian. It is with this focus and a content first approach that we have built Voot Select as a premium platform providing an enhanced viewing experience for our users. Voot Select is “made for stories” that are differentiated and compelling and with them we are determined to be the most sought-after content destination for every Indian.”

In addition to Voot Select Originals and Viacom18 network’s leading shows 24 hours before TV, Voot Select subscribers will also have access to a vast selection of international content including some of the biggest shows from all over the world, global premieres, LIVE events, exclusive daily talk shows, fashion, sports and lifestyle shows and 1500+ Bollywood & Regional language movies.

Ferzad Palia, Head - Voot Select, Youth, Music and English Entertainment, Viacom18 said: “Voot Select has been carefully crafted and designed for today’s ‘on-demand’ generation. We’re proud to give to India a destination that has the country’s largest showcase of stories ranging from Hindi & Regional Originals, LIVE Television channels from across the world, the widest variety of top-drawer international content to ‘24 hour-before-TV’ premieres of our TV network content. Ad free, Multi-screen access and a solid recommendation engine will further add to a great entertainment experience for our subscribers.”

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