Fabian Cowan has been at the forefront of shaping OOH and DOOH narratives in India

e4m Staff Jul 3, 2025 12:36 PM

Fabian Cowan, Chief Growth Officer at Ideacafe.agency, talks to e4m about the rise of tech in outdoor media, shifting focus to non-metro hubs and the road ahead for OOH

Chehneet Kaur May 1, 2025 9:21 AM

Cowan recently stepped down as Country Head of Posterscope India after a 11-year stint

exchange4media Staff Jan 5, 2022 9:48 AM

Cowan joins a long list of senior executives who have quit dentsu or its allied agencies in the last four months

exchange4media Staff Dec 31, 2021 1:04 PM

The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client

Noel Dsouza Sep 28, 2020 9:03 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 1, 2020 10:13 AM

The marketing specialist from the house of DAN has also announced the promotion of Deepak Kumar as Director

exchange4media Staff Jul 28, 2020 10:21 AM

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

At the NEONS OOH Conference, Posterscope India's Fabian Trevor Cowan, Madison Media's Ramesh Bhaskaran, Signpost India's Rahul Mago, presented case studies that explored the efficacy of the OOH medium

exchange4media Staff Mar 14, 2020 8:57 AM

Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward

Noel Dsouza Jan 13, 2020 9:04 AM